Karmina · strategy, creativity, and digital culture
Ideas thatThey move brands.
Strategy, creativity, and production to gain relevance, community, and business.
Digital marketing agency and social media · Since 2015
We are Karmina. We grow brands, audiences and business.
Since 2015, we have been driving brands with strategy, creativity, content, paid media, and in-house production. We are more than 50 people working from Barcelona, Madrid, and Buenos Aires for projects across Spain and other markets.
When the challenge calls for it, we go beyond digital: branding, campaigns, creative direction, events, consulting, communication and PR.
Get to know KarminaStrategy·Culture·Content·Design·Data·Performance·Strategy·Culture·Content·Design·Data·Performance·
Connected services
We don't sell individual parts. We build momentum.
We choose the combination that each brand needs and work with teams capable of connecting strategy, creativity, and execution.
Case studies
More than 1,200 companies have trusted our work.
This is a small selection of the challenges we have helped to move forward.
Digital communication
Aena
Strategy and communication in a highly complex environment.
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Event and branded experience
Planet DeAgostini
An immersive experience at the Circuit de Catalunya to activate collections, creators, and conversation.
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Strategy, content, and paid media
Sapporo
We launched and established an iconic Japanese brand's digital presence in Spain.
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Social media and influencers
Amazfit
More than 19 million impressions and a community that grew by 49%.
↗People, purpose & performance
Talent shows. So does our closeness.
We work as an extension of each team: with a strategic perspective, creative craftsmanship, and a real ability to execute from Barcelona, Madrid, and Buenos Aires.
B CorpSpots, campaigns and audiovisual production
First the idea. Then everything that makes it move.
We connect strategy, concept and production so that a campaign is not a sum of parts, but a recognizable story in every format.
ConceptScriptDirectionFilmingPost-productionAdaptations
Spot 16:9 · 00:03 A very round idea.
From the concept and art direction to the filming, editing, and pieces for each channel.
Campaign content · 16:9 20 years of the T4, counted in digital terms.
Concept, art direction and motion to turn an anniversary into brand content.
Paid Media Campaign · 1:1 A campaign to convert attention into bookings.
Audiovisual creativity, graphic design and connected media with a commercial objective.
Since 2015
Different brands. Real challenges. Ideas that had to deliver.
Karmina’s experience is built on working with very different organizations, sectors, and audiences.
Meet our clients
What we do matters. How we do it, too.
We are a B Corp and we believe that our way of working is also part of the work: we care for people, measure our impact, and apply technology judiciously.
Talent is not automated. It is nurtured.
Trust, listening, and training so that each person can grow and do their work better.
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The purpose is measured.
The B Corp certification requires us to review our impact on the team, the community, the customers, and the environment.
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Measure. Reduce. Compensate.
We make visible the footprint associated with our activity to make more responsible decisions.
↗Innovate without losing the criteria.
Our AI Manifesto guides responsible, transparent and people-centred adoption.
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The change also needs direction.
With Utopiq we connect artificial intelligence, sustainability, ethics and communication.
↗Social Media · Paid Media · AI · Technology
The channels change. Our criteria adapt.
We work with the networks, advertising platforms, and tools that each challenge requires. We choose strategy over fashion.
01 / 05
Social media
We turn brands into content creators.
We design the strategy, the language, the formats, and the publication rhythm to build community without losing consistency or personality.
02 / 05
Paid Media & Performance
We make creativity accountable as well.
We plan, produce, and optimize campaigns to convert attention into traffic, leads, sales, and business learning.
03 / 05
Language models · LLMs
There is no single AI for everything. There is a right one for every challenge.
We combine models to investigate, think, write, analyze, automate, and prototype with greater speed and accuracy.
04 / 05
Tools and subscriptions
Design, video and audio: from first test to final polish.
We work with professional technology to design, edit, generate, animate, and produce with constant quality.
05 / 05
Marketing & data
Data doesn't replace judgement. It sharpens it.
We measure, listen and connect signals to understand what works, what is changing and where to grow.
Explore the ecosystems
AI applied to business · From within the agency
We work with AI so that the AI works for your business.
We created Karmina AI Studio to turn loose tests into a real capability. We connect each client's knowledge, processes, and teams with agents, services, and training, always with objectives, sources, permissions, and human review.
Getting to know Karmina AI StudioAI services
From the initial diagnosis to operational capacity.
We help decide where it makes sense to apply AI, organize the knowledge it needs, and bring it into the real work of the team.
- AI audit.
- AI master plan.
- AI for marketing and communication.
- Campaigns and video with AI.
- Websites with AI.
- Process automation.
- Analytics.
- GEO.
Agents
Agents for specific processes. Not one for everything.
We design agents with a defined mission, their own knowledge, authorized tools, and human review where it matters.
- Ads Monitor · control and alerts for paid media.
- Blog Publisher · editorial production and SEO.
- Brand Guard · brand consistency before publishing.
- Dashboard Builder · Verifiable data and reporting.
- Karmina Review Agent · strategic and editorial review.
- Lead Scout · research and commercial qualification.
- Site Builder · Architecture and web production.
- Social Publisher · Assisted planning and publishing.
Training
Training that changes how the team works the next day.
In-company, face-to-face, online, or hybrid programs, tailored to the roles, processes, tools, and real risks of each organization.
- Level diagnosis and needs.
- Programs by teams and departments.
- Exercises with real-life use cases.
- Shared criteria and implementation plan.
Dashboards
Data that stops being scattered and begins to serve to make decisions.
We build dashboards that connect sources, normalize metrics, detect inconsistencies, and prepare a readable reading. Each data point retains its definition, date, and responsible party.
- Marketing, performance, sales, projects or operations.
- KPIs and shared metrics dictionary.
- Alerts, comments, and quality controls.
- Internal or public views adapted to each organization.
Karmina AI Studio
A shared capacity, not a catalog of tools.
We created it to give structure to our investment in AI: responsibility, budget, and a work plan. The Studio brings together strategy, knowledge, implementation, and training to test in real processes, share what works, and turn each learning into value for customers, teams, and the business.
- We experiment with real problems, not with isolated demos.
- We try out tools, models, and new ways of working.
- We document what works, for whom, and with what limits.
- We build the team through practice and shared knowledge.
- We convert learnings into services, agents, and dashboards.
- People maintain the criteria and the decision.
In-house production
We generate in-house content to turn brands into content creators.
Strategy, shooting, design, editing, and adaptations all coexist within the team. This way, each brand can react faster, publish better, and build a unique voice across every channel.
See the full portfolio
Campaign content
Aena
See case ↗
Brand content
Sapporo
See case ↗
Brand in motion
Glow White
See case ↗
Campaign content
Pans & Company
See case ↗Brands with a unique voice. Scroll to see more
Karmina News
News from Karmina: projects, ideas and agency culture.
Karmina News
Banger: from the first idea to festivals and retail, with Karmina
Read the news ↗
Karmina News
Karmina appointed as Barça Store’s new agency: strategy, creativity and a passion for Barça
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Karmina News
Karmina and Utopiq boost training on AI applied to ESG impact with Corresponsables and ObservaRSE
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Karmina News
We are looking for talent to support the strategic implementation of artificial intelligence.
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Karmina News
11 Years of Karmina: 11 Figures to Understand Our Journey
Read the news ↗
Karmina News
Social Media 2026: Reach is no longer enough and brands will have to learn to compete for attention
Read the news ↗
Karmina News
Karmina is AENA's social media agency for 2026-2030.
Read the news ↗Scroll or use the arrows to continue reading
Contact Karmina
Let's talk. You choose where to start.
A project, a meeting, an invoice or your next opportunity. Choose the right door and the right person will answer.
A good project starts with a good conversation
Tell us what you want to move.
You don't need a perfect brief. Tell us where you are starting from, what needs to change and when you want to begin.
Prefer to get straight to the point?Email proyectos@agenciakarmina.com or call +34 638 288 746.