A very round day: creativity and strategy for the Pans & Company Round-Ups

A comprehensive campaign was developed to communicate the launch of the new Redondos in both Spain and Portugal, a new range of bagel-type sandwiches comprising three varieties: Roasted Chicken, Crispy Chicken and Pulled Pork Guacamole. The communication revolved around the concept of “having a veeery round day” at an equally “veeery round” price, which became the main hook of the campaign, along with its accessible price points of €4, €5, and €6, respectively.

With this campaign, the aim was to make the everyday feel different: to value the good, appreciate the small moments, observe our surroundings, and turn a simple gesture into a special experience.

The activation was supported by a striking visual identity that was highly product-focused, highlighting the round and rotating shape of the Redondos, and linking it with a clear emotional promise: Brighten your day. This idea, simple, catchy and easy to remember, was reflected in all the graphic and audiovisual pieces, adapted to different digital channels, with direct, relatable messages and a relaxed tone, aligned with the brand positioning.

CREATIVITY AND STRATEGY

Creative conceptualisation · Adaptation of formats and content to different channels and platforms AI Animations

Development of core content Definition and application of the digital strategy Implementation and execution of the campaign Content planning Copywriting

PRODUCTION

Audiovisual and graphic production · Content direction and filming planning · Voice-over and material editing

COMMUNITY MANAGEMENT

Community management and engagement · Interaction monitoring · Analysis of results and platform impact

goals

BRAND AWARENESS: Announce the launch raising awareness around the new range and positioning it as an innovative and differentiating offering within the brand.

IMPULSAR ENGAGEMENT: Increase interaction through creative content and dynamic formats that foster engagement and conversation with the community, with the aim of strengthening a solid and cohesive digital presence.

TRAFFIC TO POINT OF SALE: To encourage visits to points of sale through strategic content that sparks interest and curiosity about Redondos, motivating the audience to try the new range and reinforcing the connection with the brand through direct experience.

IMPLEMENTATION

To boost the launch of Pans & Company's Redondos, we activated a strategy based on engaging content, direct experiences, and digital communication focused on social networks.

We take care of all project management, creative process, and production: conceptualisation, art direction, recording, editing, and content design adapted for each format and channel, always respecting the visual identity and friendly tone of the brand.

The result: a campaign that positions Redondos as the perfect choice for a *very* well-rounded day, associating the product with moments of flavour, closeness and enjoyment, reinforcing Pans & Company's perception as an innovative, accessible brand that is close to its audience.