Strategy to position the Convent of Sant Agustí as a meeting place and opportunity for young people.

A communications strategy was developed to promote the Convent of Sant Agustí, a place for young people seeking job opportunities, training, or entrepreneurship. The plan included actions to attract new users who were not yet familiar with the service and to retain those already part of the community.

Strategy and creativity

Creative Conceptualization
Definition of the communication strategy
Art Direction

EVENTS

Organization of focus groups
Design Thinking Sessions
Coordination of events with decision-makers.

COMMUNITY MANAGEMENT

Lead generation campaigns.
Management of interaction and dynamization in social networks.
Defining a new tone and image.

goals

Bringing the brand closer to its youth target.
Position the Convent as a relevant space for young people interested in job and entrepreneurship opportunities.

Improve your social media presence and design to make them more attractive and viral.
Create an innovative and modern image to attract a young audience.

Collaborate with key influencers to ensure campaign success.
Involve young figures to raise awareness of the Convent and generate interest.

Obtain quality leads through social ads and acquisition campaigns.
Increase new user registration through effective digital strategies.

IMPLEMENTATION

A comprehensive strategy was defined to transform the Convent de Sant Agustí into a hub for youth employment and co-creation. The plan included online and offline activities, such as focus groups with users and design thinking sessions with key decision-makers.

The strategy succeeded in attracting new users and retaining existing ones, positioning the Convent de Sant Agustí as a benchmark for job and co-creation opportunities for young people in Barcelona.