Karmina is responsible for the digital communications strategy for Amazfit Spain, managing its social media channels on Instagram, Facebook, and Twitter. Thanks to proper planning and development, brand awareness has increased significantly on these channels, boosting awareness of its products among users.
Creative Conceptualization
Supervision and development
Definition of objectives
Audiovisual
Graph
Real-time interaction with the audience.
Strategic collaborations with influencers.
Increase brand awareness.
Increase brand awareness on social media and highlight Amazfit's products.
Collaborative actions with influencers.
Create and manage collaborations with key influencers to reach a larger audience.
Karmina designed and executed a 360-degree strategy that encompassed everything from daily social media management to planning strategic collaborations with influencers. Over a nine-month period, 45 collaborations were completed, including the successful launch of the GTR3 model in collaboration with Patry Jordán.
The strategy developed by Karmina increased Amazfit's visibility on social media and expanded its reach to new audiences. Collaborations with key influencers, such as Patry Jordán, were instrumental in the success of the product launches.
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