How Abat Oliba's 360º digital strategy generated 2 million impressions

In the fast-paced digital world, where attention is the most valuable asset, educational institutions have a double challenge: to communicate their academic value and connect in a meaningful way with the new generations. To achieve this, the traditional strategy is no longer enough. A fresh, dynamic and, above all, holistic approach is needed.

This is the challenge we take up with Abat Oliba CEU, a prestigious university in Barcelona who trusted our agency to transform their online presence. The result was a success story that not only generated astonishing results, but also demonstrated the power of an 360° digital strategy well executed.

The challenge: connecting with the future student in its own territory

Abat Oliba CEU sought to expand its reach and strengthen its presence on digital platforms. The goal was clear: to reach potential students and the academic community on the channels where they spend their time, such as Instagram, TikTok, Facebook y LinkedIn. The challenge was to create a strategy that was coherent across all platforms, respecting the identity of the institution, but adapting the message to the particularities of each network.

Our strategy: a 360-degree approach that changed everything

We met the challenge with a comprehensive plan that was deployed on multiple fronts:

Omni-channel activation: We create and manage the content strategy on the main social networks (Instagram, Facebook, Twitter, LinkedIn and TikTok) to ensure a unified voice and a constant presence.
Dynamic content and live events: We cover academic events, graduation ceremonies and open days in real time, bringing the university experience directly to users' screens.
TikTok as an engine of growth: We created a specific strategy for this platform, focused on attractive, educational and viral content that would connect with a younger audience.

The results speak for themselves

The results of our collaboration exceeded all expectations and validated the effectiveness of a well-designed 360 strategy.

More than 2 million impressions: In just a few months, our strategy multiplied the university's visibility, ensuring that its message reached a mass audience that would otherwise have been unaware of its academic offerings.

6000 new followers: This growth was not just a number. It translated into a real and engaged digital community, full of students and professionals actively interacting with the university's content.

414K range: We exponentially increased the number of unique people who viewed the content, significantly expanding your potential audience base.

More than 327K views on TikTok: This figure is proof that, with a well thought-out strategy, an institution can connect with Generation Z on their own turf, proving that relevance and authority are not at odds with having fun.

This success is proof that, with a clear strategy, flawless execution and a deep understanding of each platform, any brand, even in traditional sectors such as education, can dominate the digital environment.

Digital transformation is not optional

The case of Abat Oliba CEU is a clear example of how digitalisation is not just a trend, but the key to long-term growth and relevance. It is the ability to be where your audience is, to speak their language and to create real value that differentiates you from the competition.

At the agency, We are experts at creating strategies that connect, convert and generate real results.

AUTHOR

Karmina Team

We are a group of experts committed to helping brands grow through effective digital strategies. With a clear vision and a collaborative approach we offer customised solutions that respond to the specific needs of each client.

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