Muse for Small Business: how agencies and companies can take advantage of it
Muse for Small Business expands the agent’s proposal…
Digital marketing, social media and AI blog
Ideas and guides to connect strategy, content and business
We share on Karmina's blog Content strategy, creativity and digital marketing to help brands make better decisions. Explore ideas about social media strategy, Social Ads campaigns y Branding and design.
If your goal is to gain visibility, connect these readings with our services. SEO positioning, GEO and positioning in artificial intelligence y web design and development. To bring ideas to production, discover spots and campaigns or boost your team's capabilities with Training for companies.
Latest articles on marketing, social media, and AI
What is Meta Muse and how can it help marketing professionals
Muse is Meta's artificial intelligence agent introduced...
YouTube Shorts series: how to create brand videos with continuity
YouTube Shorts series offer a way to give...
Pinterest Ads: how to take advantage of the new Campaign Optimization Score
Campaign optimization in Pinterest Ads has a…
Content strategy: what the IAB 2026 calls for you to change in your calendar
A content strategy on social media needs to justify the…
Measurement of conversions on Google: better data to decide on investment
The measurement of conversions on Google once again places the…
Demand Gen: image ads that connect Shorts and Gmail with your landing page
Demand Gen’s image ads incorporate a tour…
Meta's Creator Marketing Hub: how to turn collaborations into campaigns
Meta's Creator Marketing Hub opens an opportunity for...
YouTube views: what changes from August 2026 and how it should affect reporting
YouTube views no longer count in exactly the same way...
The fall of the influencers: TikTok, Instagram and the inevitable succession of creators
A recent video by @xurrebcn has led us to write…
AI advertising: guide to the new transparency rules in 2026
AI advertising enters a new stage since...
Google no quiere más reseñas “perfectas”: lo que realmente está cambiando en Google Maps, Gemini y la reputación digital de los restaurantes
For years, a good part of the restaurant sector understood...
The rise of UGC on Meta and TikTok in 2026: trends, platforms and real opportunities for brands
In recent years, we have seen how generated content…
List of UGC Creators in Barcelona and Catalonia: How to Activate Real Communities for Brands That Want to Go Further
In recent years, at Karmina we've worked with thousands…
Five European social networks anticipating a new digital landscape: sovereignty, strategy and opportunity for brands and institutions
In recent years, from our experience as an agency of…
Meta's Adaptive Ranking Model: How Advertising Is Changing
The Meta advertising ecosystem has just taken another step…
Meta's Creator Marketplace: A Strategic Guide for Businesses
Did you know that over 70% of brands already consider…
How to increase followers on Instagram organically: the perfect tool for your business
In today's digital age, Instagram has established itself as the...
How to create content that really connects with your audience
The other day a client showed us his Instagram. He had...
Trend #9: Hands-free AI: Conversation as a new interface
Voice interaction is integrated into everyday life...
Trend #8: Face-to-face attendance is more indispensable than ever.
The limits of remote working This is the eighth of...
B2B Marketing in Barcelona: growing sectors and how to seize opportunities
68% of B2B buyers prefer to research for their...
Trend #7: Common Sense AI: from Big Data to Small Impact
AI is no longer a promise for the future This is...
Trend #6: Efficient interactive data communication
Data as an undervalued resource in communication This is the...
Trend #5: Visible leadership as a reputational advantage
The external communication of brands has evolved: it is no longer...
The secret to transforming the user experience - Hyperpersonalisation
Hyper-personalisation has gone from being a trend to becoming a...
Trend #4: Hyper-personalisation - a brand that moves and adapts
The end of the static logo This is the fourth of...
Trend #3: Becoming the reference for your audience
Being unique and offering a value-added product...
Trend #2: The end of clickbait in digital media
This is the second of the 26 communication trends...
Trend #1: From the future to the present - RA as a new reality
This is the first of 26 communication trends...
How to create content with purpose (and not just for the sake of publishing)
Publishing without a strategy is like speaking without knowing to whom?
Advanced Prompt engineering for SEO content: the guide to unique results with AI
From generic content to mastery in Google The...
Branding strategy: The 5 crucial phases to build a strong brand from the ground up
If branding were just a pretty logo, every company would...
How Abat Oliba's 360º digital strategy generated 2 million impressions
In the fast-paced digital world, where attention is the...
The master guide to content: attract customers and generate leads
In a saturated digital marketplace, attention has become...
The digitisation of business in 2025: Key trends to avoid being left behind
The pace of digital transformation continues unabated; from...
The most innovative Catalan companies in digital marketing and technology
Did you know that more than 2,300 technology companies currently operate in...
How to make a good brief: tips from a marketing agency with 10 years of experience
How to write an effective brief for your marketing projects:...
The best tools for creating visual content and managing your digital marketing
In today's fast-paced digital world, having the right...
How to turn potential customers into loyal fans → proven techniques
Last week a customer asked us «why are my...
Digital Marketing Services most in demand by companies in Barcelona in 2025
Digital marketing in Barcelona is evolving rapidly, and with...
The best digital marketing schools to study in Barcelona
If you are looking to study digital marketing in Barcelona, you have several...
The power of digital marketing in Catalan: why targeting your audience in their language multiplies results
Did you know that content in Catalan generates up to 20%...
Definitive Guide to Local SEO in Barcelona: how your business can stand out with Google Business Profile in 2025
In a city as vibrant and competitive as Barcelona, the...
How to Create a 360° Marketing Strategy: Integrating All Communication Channels
In the fast-paced world of digital marketing, the key to...
How an Agency in Barcelona can improve your marketing: 8 key advantages
The Competitive Advantage of Choosing an Agency in Barcelona for...
AI tools to improve your social media strategy: Boost your digital marketing
Introduction In an increasingly competitive digital world,…
ChatGPT with images: How the new visual feature boosts digital marketing
Artificial intelligence is advancing by leaps and bounds, and one of…
Artificial Intelligence as a New Frontier of SEO: An Advanced Guide for Marketing Agencies
The way users search for information online…
Elon Musk's Impact on X: Transformation and Controversy
Since Elon Musk acquired Twitter and rebranded it as…
Artificial Intelligence Trends for 2025: What Lies Ahead
Artificial intelligence (AI) continues to evolve at an accelerated pace,…
Content Marketing in 2025: Key Strategies to Attract and Retain Audiences
Content marketing remains one of the most popular strategies…
Emerging Trends in Digital Marketing for 2025
Digital marketing is constantly evolving, adapting to technological innovations…
Sustainability and Social Responsibility in Marketing: Keys to the Future of Business
Introduction In a world increasingly aware of…
Geolocation-Based Marketing: The Key to Connecting with Your Audience at the Right Moment
What is Geolocation-Based Marketing? Geolocation-based marketing…
How to Start a Successful Business: A Complete Guide for New Entrepreneurs
Entrepreneurship is an exciting challenge that requires passion, planning, and…
Productivity strategies to optimize your time and achieve success
Productivity is a key factor for success in…
Complete Guide to Digital Marketing: Concepts, Strategies, and Benefits
In the digital age, digital marketing has become…
DeepSeek: The Chinese AI that revolutionized the market in a week
The world of artificial intelligence has witnessed…
The future of chatbots in customer service: Are they replacing humans?
In recent years, chatbots have gained ground…
Augmented Reality and Virtual Reality in Advertising Campaigns: Innovation that Transforms Advertising
In a world where consumer attention is ever-increasing…
TikTok Shop: How it will revolutionize digital marketing and online sales
The arrival of TikTok Shop in Spain represents a change…
Digital Marketing Trends: How to Adapt to the Future of Business Communication
In a world where digital transformation and change…
DO YOU HAVE AN IDEA?
TELL US ABOUT YOUR PROJECT
Write to us and we will answer you
in less than 24 hours.
SEE YOU?