We brought the Youth Card closer to its young audience by creating a TikTok channel and implementing social advertising strategies.

Karmina was chosen to bring the brand closer to its youthful target audience. Through the creation of a TikTok channel, a social media redesign, and collaboration with influencers, we enabled the brand to effectively connect with its audience and achieve its goals of capturing quality leads.

CREATIVITY

Creative Conceptualization
Supervision and development
Art Direction

PRODUCTION

Audiovisual
Graph

COMMUNITY MANAGEMENT

Optimization of social media campaigns
Paid Media Management and Strategy

goals

Bringing the brand closer to its youth target.
Genuinely connect with young audiences through relevant content and appropriate platforms.

Improve your social media presence and design to make them more attractive and viral.
Redefine the brand's visual image to capture attention and generate interaction on social media.

Collaborate with key influencers to ensure campaign success.
Work with youth-sector opinion leaders to maximize the reach and credibility of campaigns.

Obtain quality leads through social ads and acquisition campaigns.
Develop effective social ad campaigns aimed at converting users interested in the brand.

IMPLEMENTATION

Karmina created a TikTok channel to connect with the brand's young audience, redesigned its social media image to make it more attractive and viral, and collaborated with industry influencers and KOLs. Social ad and acquisition campaigns focused on obtaining quality leads.

The brand achieved greater connection with its young audience through TikTok and social media. The redesign generated more engagement, and influencer campaigns ensured successful results. High-quality leads were obtained, meeting the brand's objectives.