Paid campaign strategy to increase customers in Cebado.

Karmina developed a paid advertising strategy on Facebook and Instagram for Cebado, a renowned hair salon chain in Spain. The main objective was to increase customer numbers at six of its salons located in Barcelona and Madrid, managing advertising campaigns and creating visual content consistent with the brand's identity.

STRATEGY

Definition and design of the traffic strategy
Creative Conceptualization
Definition of objectives

Creativity

Audiovisual
Graph

COMMUNITY MANAGEMENT

Real-time interaction with the audience.
Paid Media Campaigns

cebado Objectives

Increase the number of customers.
Increase the clientele of Cebado's six salons in Barcelona and Madrid through paid social media campaigns.

Redirect traffic to Instagram.
Use traffic strategies to direct users to Instagram accounts with call-to-action options to generate conversions.

IMPLEMENTATION

Karmina designed a strategy based on redirecting traffic to each salon's Instagram account, adding a call-to-convert option to facilitate conversions. Additionally, target audience segmentation was implemented, and monthly creatives were created to reflect the brand's promotions and new releases.

The implemented strategy improved the visibility and traffic of the salons' Instagram accounts, reaching users with greater conversion rates and achieving customer growth goals in Barcelona and Madrid.