Stickers that bring Catalan to life:
design to connect with the new generations

He Department The Catalan Ministry of Language Policy promoted a collection of stickers with Catalan expressions to bring the language closer to a young audience.

Karmina developed modern, colourful and humorous designs, transforming set phrases into attractive graphic pieces and connecting Catalan with everyday life.

CREATIVITY

Creative Conceptualization
Art direction
Graphic design
Illustration

PRODUCTION

Audiovisual
Graph

COMMUNITY MANAGEMENT

Preparation of files for printing
Final arts

goals

Linguistic revitalisation

Bringing Catalan closer to young people in a modern and fun way.

Institutional image

Reflecting the Department as approachable, creative and up-to-date.

Visual engagement

Generate conversation and everyday use of Catalan through design objects.

Aesthetic cohesion

Create a coherent collection with its own identity for each sentence.

ADHESIVES

Each sticker was designed with its own visual treatment, adapting the typography, colours and graphic elements to the character of each sentence. We used rounded typography and a chromatic palette that brings dynamism and freshness to the design, without losing personality or coherence.

BOOKMARK

The project was so well received that, shortly afterwards, the Department once again entrusted us with the design of bookmarks for the Catalan Book Week, maintaining the same visual line and aesthetic coherence of the campaign. The positive response demonstrated the impact of the design.

collection

Each piece in this collection was designed with a unique style, fusing creativity and functionality.
The collection maintains the essence of the original project, reflecting its fresh and unique character, while respecting the aesthetic principles of the campaign and maintaining the visual coherence that defines it.

IMPLEMENTATION

The project was developed in several phases: first, twelve popular Catalan expressions were selected as a conceptual basis. From these, the team of Karmina defined a unique visual style for each phrase, adapting typography, colour palette and graphic elements to the character of each expression. Subsequently, the final artwork was created and the distribution at events and social networks was planned, encouraging the appropriation of stickers on everyday objects such as folders, mobile phones and online publications.

Collaboration with the Department was continuous, ensuring institutional coherence and visual freshness, and was later extended to the design of bookmarks for the Setmana from Book at Català.