We manage and develop the digital communication strategy for the Cava Designation of Origin.

The Cava Designation of Origin is the body that protects and certifies sparkling wines made using the traditional method in authorised areas, ensuring their origin, quality and compliance with strict production standards. With an identity closely linked to the territory and to a centuries-old winemaking tradition, it represents a collective project that has been able to build an internationally recognised brand without renouncing its origins, focusing on exigency and excellence. It is committed to a way of making wine that is committed to sustainability and the local economy, and to a versatile product, capable of adapting to different times, consumption habits and gastronomic experiences.

BRAND STRATEGY

Creative conceptualisation
Monitoring and development
Art direction
Branding
Copywriting
Events

PRODUCTION

Audiovisual
Graph
Shootings

COMMUNITY MANAGEMENT

Definition and application of new shade
Real-time interaction with users

goals

Brand awareness
To reinforce the recognition of the Cava brand as a global reference in Cava made by the traditional method, associating it with values of quality, origin, sustainability and versatility at different times of consumption.

Traffic
Increase traffic to the brand's own channels through valuable content that explains its origin, production process, territory and consumption proposals, attracting audiences interested in wine, gastronomy and lifestyle.

Engagement
Encourage an active relationship with the community through participatory content that values diversity, product versatility and pride of belonging, promoting conversation, interaction and an emotional bond with the brand.

IMPLEMENTATION

The D.O. Cava is a client from KARMINA since almost 5 years. During this time, we have grown together. In a first phase, we worked to understand the client's needs in depth and define a strategic action plan. From a look & feel already established, we developed the brandbook applied to social media. From here, we start to manage your social media channels on a daily basis.e digital communication - Instagram, Facebook, LinkedIn and Twitter - as well as the advertising campaigns on Meta Ads. In addition, punctually, we organise shootings and we cover events.