Positioning and Paid Media

We increased Ebel's visibility through a paid advertising strategy on Facebook and Instagram.

Ebel, a prestigious Swiss-based luxury watch brand, entrusted Karmina with its social media-focused payment strategy.

The goal was to increase the brand's visibility on its main digital platforms, with a focus on Facebook and Instagram, as well as improve its presence at events and retail locations.

CREATIVITY

Creative Conceptualization
Supervision and development
Art Direction

PRODUCTION

Audiovisual
Graph

COMMUNITY MANAGEMENT

Optimization of social media campaigns
Paid Media Management and Strategy
Monitoring and optimizing results in real time

goals

Increase Brand Awareness
Increase brand awareness on social media.

Expand brand visibility.
Improve visibility at strategic events and retailers.

Generate qualified leads through Social Ads campaigns
Increase the number of followers both globally and in specific markets.

IMPLEMENTATION

Karmina developed a series of paid campaigns on Facebook and Instagram, promoting content published on Ebel's profiles and launching dark posts in Story format. These efforts were designed to reach both a global audience and key specific markets.

A significant increase in brand awareness was achieved, as well as an increase in the number of followers on Facebook and Instagram. Furthermore, Ebel's presence at events and retailers improved thanks to the visibility gained through paid campaigns.

RESULTS

Reach

+ %

Impressions

+ %

Engagement

+ %

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Dunder Mifflin Paper Company
B13867270

Barcelona
Carrer Aribau 171 5-2, 08036

Madrid
Calle de Méndez Álvaro, 9, Arganzuela, 28045

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proyectos@agenciakarmina.com 638 288 746
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hola@agenciakarmina.com 633 55 30 32

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