The first B2B real estate social account by and for real estate agencies in Spain.

Fotocasa, in its effort to effectively target real estate agents, needed a solid social media strategy.
Karmina developed and executed a comprehensive strategy that included the creation of Instagram and YouTube profiles, and the strategic merger of Facebook and Twitter under the Fotocasa Pro brand, resulting in remarkable growth in the B2B real estate community.

CREATIVITY

Creative Conceptualization
Supervision and development
Copywriting
Art Direction
Branding

PRODUCTION

Audiovisual
Graph

COMMUNITY MANAGEMENT

Definition and application of new shade
Real time interaction with users

goals

Increase Brand Awareness
Increase the recognition and presence of Fotocasa Pro in the minds of real estate professionals.

Create and consolidate an active B2B community
Establish and strengthen a social media community of real estate agents and other professionals in the sector.

Increasing participation and attendance at webinars
Increase the number of attendees to the webinars organised, improving the education and engagement of potential customers.

Expanding the database of potential customers
Capture more contact information of interested real estate agents for future business opportunities.

Generate qualified leads through Social Ads campaigns
Attract and convert interested users into potential customers through targeted social media advertising.

IMPLEMENTATION

We developed a social media strategy that included the creation of new profiles on Instagram and YouTube, and the merger of Facebook and Twitter for Fotocasa Pro.
Implemented Social Ads campaigns and provided event coverage to maximise reach and impressions, achieving an active B2B community and a significant increase in customer base and webinar attendance.