The Karmina agency was founded in Barcelona in 2015 and has since been leading the digital communication sector in all its aspects. Karmina is now part of the Dunder Mifflin Paper Company group, expanding its communication services beyond the digital realm to continue growing.

Since 2015

More than 150 recurring projects in the agency and more than 20 in GEO projects.

+800 CLIENTS

Maximum flexibility. We work for small and medium-sized enterprises, multinationals, institutions, startups, and organisations.

360° Team

SEO, SEM, social media, philosophy, copywriting, web design, programming and journalism specialists.

B Corp

Responsible, purposeful company with an extensive list of ISOs, certifications and awards.

Today any company can generate thousands of articles, automate landing pages, translate content or publish dozens of versions of the same page in a matter of minutes. Google, AIs and people are not fools: if everyone can do it, it ceases to have value.

Most companies still communicate in exactly the same way: the same texts, the same structures, the same empty claims. Lots of content, but little identity. Lots of automation, but very little storytelling.

That's why our work doesn't start with AI, nor does it end with GEO. It starts with a much more important question: how should a purpose-driven company position itself online to generate trust, differentiation, and real relevance.

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Our unique selling point at GEO is not technical. Technology is no longer a barrier to entry.

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We talk about creating unique content, with personality, coherence, and depth.

We're thinking about how a brand's narrative should exist, how it should be visualised, structured, and replicated online to become a digital authority: seals of guarantee, FAQ guides, brand story, indexed social media content, Reddit community, genuine reviews, team profiles, and non-ChatGPT ebooks.

Afterwards, AI helps us to scale it: to multiply it across formats, languages, platforms and applications. But first, there must be a clear idea, a solid narrative and a strategic vision behind it.

And when that narrative exists, the impact isn't just contained within GEO; it becomes a cross-cutting advantage for SEO, SEM, social media, the web, conversions, press, branding, and reputation.

The aim is to maximise businesses’ organic visibility, reputation and semantic relevance — both on the standard Google search results and on Google AI Overviews, Perplexity, ChatGPT, Gemini and Copilot.

SEO

Technical and content: ensure a solid foundation of tracking, indexing, and relevance.

GEO

Generative / Entity Optimisation: how search engines and generative models understand, categorise and represent the brand.

AEO

Answer Engine Optimisation: structuring content to appear as a direct source of answers in search engines and voice search systems.

LLMO

Large Language Model Optimisation: ensuring generative AI models correctly cite, understand, and recommend brands.

Scope of service

To understand the business model, current positioning, and optimisation potential.

Briefing session with marketing managers or senior management.
Data collection sources: GA4, Search Console, CMS, Google Business Profile (where applicable).
Definition of priority services, target audience and key markets
Setting KPIs: organic traffic, visibility in search results, leads and conversions.

Technical audit (traditional SEO)

Análisis del sitio con Screaming Frog.
Indexing, sitemap, robots.txt, Core Web Vitals, and mobile-first review.
Internal linking analysis, URL architecture, and duplication.
Schema, hreflang and metadata validation.

GEO (Generative & Entity Optimisation) Audit

Assessment of how the brand is interpreted by semantic search engines.
Entity analysis in Google Knowledge Graph and other sources.
Checking for consistency in references, names, services and external sources.
Identification of gaps in the data structure (Organisation, Person, Product, Article).
Visibility assessment in generative environments (AI Overviews, Perplexity, ChatGPT).

AEO Audit (Answer Engine Optimization)

Identification of frequently asked questions and conversational searches.
Analysis of featured snippets, People Also Ask, and FAQ rich results.
Evaluation of content structure and direct response opportunities.
Verification of FAQ / HowTo / Product / Service schema usage.
Visibility assessment in generative environments (AI Overviews, Perplexity, ChatGPT).

LLMO Audit (Large Language Model Optimisation)

Evaluation of brand presence in ChatGPT, Gemini, Copilot and Perplexity.
Accuracy, context, and brand perception verification in generated responses.
Identification of information gaps that prevent correct representation.
Analysis of sources that the models are consulting and plan to strengthen signals.

Local SEO Audit (optional)

Only for businesses with a physical presence or territorial coverage.
Analysis of Google Business Profile sheet (categories, services, reviews).
NAP (Name, Address, Phone) consistency across websites and directories.
Presence in regional media and portals, and measurement of local conversions from Maps.

SEO Strategy and Content Architecture

Redefining site structure and hierarchy.
Editorial plan based on real searches and conversational queries.
The definition of thematic clusters and supporting content for authority.
SEO, AEO and LLMO Adapted Writing Guidelines.

GEO Strategy (Entity / Generative Optimisation)

Entity signal consolidation (Organization, Person, Product).
Optimising corporate information so that search engines understand context, relationships and relevance.
Creating structured and "citable" content that reinforces authority and trustworthiness.
Reinforcement of presence in verifiable external sources (media, associations, portals).
Continuous review plan for generative engines (Google AI Overviews, Perplexity).

AEO Strategy

Creation of direct response blocks and optimised FAQs.
Implementation of FAQ / HowTo / Product / Service schema.
"Brief answer + expanded development" structure on key pages.
Content writing optimised for voice search and natural language queries.

LLMO Strategy

Definition of narrative and brand descriptions that models should learn.
Publication of verifiable content (studies, guides, comparisons).
Reinforce structured data and presence on reliable sources.
AI Engines Mention and Evolution Monitoring System.

Local SEO strategy (optional)

Optimisation of Google Business Profile and local citations.
Review system automation.
Creation of geolocated pages ("service + city").

Technical implementation (indexing, schema, linking, Core Web Vitals).
Content and metadata optimisation.
Integration of FAQs and structured data.
Local strategy activation (Google Business Profile) - optional.
Analytics Configuration (GA4, Conversions, UTM).

Monthly KPI Report: Traffic, Rankings, Visibility, Leads, AI Mentions.
Continuous monitoring of presence in generative engines.
Detection of new thematic or entity opportunities.
Editorial support and content review.
Monthly follow-up meeting.

Key monthly fee lines

Landing Pages: creation and optimisation focused on search intent and real prompts.
Content with purpose: structured, clear, citable, and relevant texts for AI models.
FAQs by service: specific questions and answers to facilitate information extraction by AI.
Optimising existing content: updating key pages to improve performance.
Social media integration: aligning messages between web and social platforms.
External links: media presence, collaborations and quality backlinks.
Ebooks and resources: long-form content that positions expertise and generates citations.
Blog: Recurring articles focused on trends, searches, and prompts.
Architecture and internal linking: structure that facilitates understanding and crawling by AI.
Continuous monitoring and adjustments: analysis of GEO metrics and optimisation based on results.

DO YOU HAVE AN IDEA?

TELL US ABOUT YOUR PROJECT

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in less than 24 hours.

proyectos@agenciakarmina.com

638 288 746

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AI is the new search engine. Visibility is no longer based solely on Google rankings.

What do we analyse

Brand presence in generated responses

Precision and associated narrative

Competitors cited

Sources used by the models

What do we get

Actionable insights

Content opportunities

AI Positioning Improvement

ChatGPT Gemini Claude Perplexity Meta AI Copilot Grok DeepSeek Qwen

Compare your presence in AI with that of your competitors

Gain a clear and actionable insight into how often your brand is mentioned versus the competition.

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how we work

Measurement and tracking in GEO

We implemented the tracking code and connected the official analytics tools to understand how users — and AI models — interact with the brand. We work with platforms such as Google Analytics and Bing Webmaster Tools, ensuring correct configuration of events, goals, and conversions.

From there, we cross-reference this data with business metrics—visits, sales, leads, or key actions—to interpret the real impact of GEO. We don’t just focus on traffic: we analyse how visibility in AI environments influences overall performance and decision-making.

An ad hoc tool for every business

We search for, implement, and manage the best GEO tool for each business, based on traffic volume, prompts, competitors, and objectives. This tool allows for the connection of visibility, sentiment, and citations within a single dashboard.

How do we budget?

Every GEO project is distinct: we don't work with closed packages, but with bespoke proposals according to the starting point, objectives, and the complexity of the digital ecosystem. The budget is defined by combining strategy, execution, and technology, always prioritising business impact.

Scope of services: GEO strategy, content, technical optimisation, analytics and reporting.
Digital Ecosystem Status: Current Web, Landing Pages, CMS, and Existing Optimisation Level.
Asset volume: number of pages, content to create or adapt, and markets/languages.
Infrastructure and tools: Google Analytics, Search Console or other GEO-specific solutions.
Content needs: "AI-citable" pieces, information architecture, and continuous updating.
Integrations and tracking: event setup, goals, and CRM or business connection.
Team and dedication: people involved (strategy, content, data, tech) and estimated hours.
Project phases: initial setup, continuous optimisation and evolution based on results.