SEO
Track, index and relevance to build on a solid foundation.
- Architecture and connectivity
- Performance and mobile experience
- Content and metadata
GEO Agency · Barcelona · Madrid
Your brand, present in the AI responses.
We help your brand be understood, cited, and recommended on Google, ChatGPT, Gemini, Perplexity, and Copilot. Strategy, content, and digital authority with business impact.
Barcelona · Madrid · Buenos AiresSEO · GEO · AEO · LLMO
Purposeful visibility · Since 2015
GEO starts with a brand that has something to say.
We are a specialized agency in GEO, visibility in LLMs, and artificial intelligence applied to marketing. We connect brand strategy, content, data, and technology so that your company gains presence in search engines and AI responses.
We support you with consulting and implementation services, practical training for your team, and the creation of customized agents. From understanding how your brand appears to incorporating AI into your marketing processes, we choose the scope your business needs.
Get to know KarminaSix levers. A shared goal.
Google and AI are changing. Your authority must grow.
We work across six connected dimensions to improve the visibility, reputation, and understanding of your brand. Each one answers a different question; they all share the same story.
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GEO
A recognizable and consistent brand in generative responses.
- Identity and entity signals
- Sources and verifiable mentions
- Context and semantic relevance
AEO
Answer clearly the questions that matter to your audience.
- Conversational questions
- Brief answers and development
- FAQs and structured content
LLMO
Check how the models describe, cite, and contextualize your brand.
- Precision and brand narrative
- Sources cited by the models
- Information gaps
Digital Authority
Converting personal experience into content that deserves to be cited.
- Guides, studies and experts
- Real reviews and reputation
- Media, community and networks
GEO measurement
Link visibility, sentiment, and citations with business goals.
- Prompts and competitors
- Traffic, leads and conversions
- Follow-up and priorities
Scope of the GEO service
An authority strategy. Specific actions to build it.
We prioritize based on your starting point, your markets, and the questions of your customers. We combine strategy, execution, and technology into a customized proposal.
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SEO / GEO / AEO / LLMO audit
Technical diagnosis, content, entity, and presence in generated responses.
Content Architecture
Hierarchies, thematic clusters, and links that facilitate understanding and tracking.
Narrative and brand entity
Consistent and verifiable corporate information, services, and team profiles.
Technical SEO
Indexing, sitemap, robots, Core Web Vitals, hreflang and metadata.
FAQs and direct answers
Real questions, concise answers, and useful development for each service.
Structured data
Coherent with the visible content and the entities of the website.
Content with purpose
Studies, guides, ebooks, and articles based on personal knowledge.
Reputation and external sources
Real reviews, media, associations and relevant collaborations.
AI monitoring
Mentioned, cited, precise, and present in front of competitors.
Analytics and conversions
GA4, Search Console and Bing Webmaster Tools connected with business.
Local SEO when applied
Google Business Profile, data consistency, and useful territorial pages.
Continuous accompaniment
Editorial support, prioritized improvements, and monthly review of results.
Three capabilities. One team.
Human criteria, self-knowledge and technology.
A strategy works when someone understands it, knows how to execute it, and has the systems in place to learn without losing control.
People+50 professionals
The strategy is not handed over to a tool.
Experts in SEO, content, web design, programming, journalism, and strategy work around the same brand narrative.
ExperienceSince 2015 · +800 customers
Many learned challenges. No automatic recipe.
Experience brings references, judgment, and speed. The context of each brand determines how they are applied.
TechnologyMore than 20 GEO projects
Technology to expand capacity, not to hide decisions.
We integrate tools, automations, and agents with defined sources, clear limits, and human review.
Marketing tools · SEO · GEO · Data
The best tool is the one that fits the goal, the data, and the team.
We select the tools based on what we need to solve: investigating demand, auditing the website, tracking mentions in AI, or connecting visibility and conversions. Each project combines the tools that provide useful information to the team.
SEO and visibility in AI
Marking and competition in AI
Prompts, mentions, and citations
Technical audit of the website
Questions and search intent
Traffic and conversions
Search performance
Dashboards and reports
GEO measurement and tracking
Your presence in AI, compared to your competitors.
We measure the frequency of your brand's appearance, the sources cited, the accuracy of the narrative, and the competitors present in a defined set of questions.
We connect this reading with Google Analytics, Search Console, and Bing Webmaster Tools to interpret traffic, leads, and conversions. We compare periods using the same criteria and convert the findings into improvement priorities.
- Customized dashboard
- Channels + business
- Shared definitions
- Actionable decisions
Unique content · In-house production
What your team knows becomes authority for your brand.
We start with your experts, the questions from your customers, and what you’ve learned from doing your job. We interview the team and organize cases, data, and our own knowledge to create service pages, guides, and answers that explain why people should choose your brand.
For example, a regular sales query can become a clear response on your website, a guide with examples, and a piece for social media. AI helps adapt and update that knowledge; the team validates the sources and maintains your voice. In this way, we scale what makes your business different.
- Interviews with experts
- Case studies and own data
- Useful answers
- AI-based adaptation
Pardo 1927 · Product and storytelling
Grupo Stop · Community and trust
“The GEO starts long before an AI response: in what makes a brand unique. First, we build a unique, credible, and useful narrative. Then, technology helps us bring that narrative to life.”
How we work · Five stages
From diagnosis to continuous improvement.
A process shared with your team. We agree on goals, prioritize actions, and review what changes in search engines, models, and the business.
Kickoff
Understand your starting point before prioritizing.
Briefing session with marketing or management to understand the business model and agree on the scope.
- Priority services, public services and markets.
- Accesses to GA4, Search Console and CMS.
- Google Business Profile when applicable.
- KPIs for visibility, traffic, leads, and conversion.
360 Audit
Knowing what your brand’s internet means.
We reviewed the technical base, the content, the entity, and the generative responses to detect deficiencies and opportunities.
- Tracking with Screaming Frog and indexing.
- Architecture, performance, schema, and hreflang.
- Real questions and clarity in the answers.
- Mentions, precision and sources in AI engines.
Strategy
A roadmap that connects identity and demand.
We define how to explain your proposal and what signals should strengthen its credibility both inside and outside the web.
- Thematic clusters and editorial plan.
- Corporate information and expert profiles.
- Verifiable, useful, and citeable content.
- External sources and local SEO if applicable.
Implementation
Converting the strategy into visible improvements.
We carry out the actions agreed upon with responsible parties, departments, and review criteria.
- Indexing, linking and web performance.
- Content, FAQs and metadata.
- Structured data adjusted to the page.
- Analytics, events, and conversions.
Continuous improvement
Measuring, interpreting, and re-prioritizing.
The accompaniment combines monitoring, editorial support, and a monthly follow-up meeting.
- KPIs for traffic, visibility, leads, and mentions.
- Review of responses and competitors.
- Updating pages, guides and articles.
- New opportunities and next action plan.
Success stories of Karmina
Real experience in content, visibility, and conversion.
Digital strategy, content, and experience projects that show how we connect brand and business. Learn about the work we’ve done and the scope of each case.
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Paid Media · Conversion
Priming
Creativity and coordinated means to convert attention into bookings.
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UX · CRO · E-commerce
MUN Kombucha
Architecture, shopping experience and behavioral analysis aimed at reducing friction.
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TikTok · Social Ads · Leads
Youth Card
Channels, content, influencers and engagement to connect with a young audience.
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Social Ads · Fame
Ebel
Facebook and Instagram campaigns to increase global visibility and reach in key markets.
↗Relationships that are built
Brands that trust Karmina.
Continuity allows us to better understand the business, retain learnings, and improve the system in each cycle.
The team that makes it possible
More than 50 professionals to connect strategy, creativity, data and execution.
A team that combines strategy, storytelling, content, operations, and business to ensure your digital presence continues to grow.
Getting to know the entire team
Laura Sabio
Social Media Manager
Jonan Basterra
Social Media & Account Director
Martina Díaz
Finance & Business Director
Pep Casas
Ads Specialist
Roger López
Account Executive
Daniel Mallén
Operations Manager
Training and accompaniment · Own model of mentorship
Your team learns. Your brand gains autonomy.
Our own model of mentorship connects practical training with personalized support so that your team can incorporate GEO and AI into their work. We start from your level, your processes, and the real questions of your business to design a customized itinerary.
We work with your content, data, and challenges: understanding how the brand appears in LLMs, preparing better responses, interpreting results, and applying agents to specific tasks. We combine sessions, exercises, and joint review with materials that the team can continue using.
Get to know our training and support- 01Diagnosis
Team level, roles, and opportunities.
- 02Guided practice
Sessions and exercises based on real cases.
- 03Accompanying
Feedback to take what you have learned to work.
- 04Autonomy
Guides and resources to keep moving forward.
A good project starts with a good conversation
Tell us what you want to achieve with GEO and AI.
You don't need a perfect brief. Tell us where you are starting from, what needs to change and when you want to begin.
Prefer to get straight to the point?Write to proyectos@agenciakarmina.com or call 638 288 746.
Frequently asked questions
What you need to know before you start.
Clear scope, measurement, and expectations to make decisions with discretion.
01What is GEO and what does it bring to a brand?
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GEO is the optimization of a brand's presence in generative search environments. We work on content, structure, entity, and reputation to make it easier for search engines to understand your proposal and cite it in context.
02How is it different from SEO, AEO and LLMO?
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SEO improves the organic search base; AEO provides clear answers to questions; LLMO analyzes how models represent the brand. GEO connects these dimensions with visibility in generative responses.
03Can you guarantee that ChatGPT will recommend my company?
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No. The selection of sources and the responses depend on each platform, query, and moment. We work with verifiable signals and measure the evolution based on defined questions, without promising a fixed position or recommendation.
04What do you analyze in the audit?
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Indexing, performance, architecture, structured content and data, along with brand presence, accuracy of the narrative, competitors, and sources cited in the selected engines. We add local SEO when the business needs it.
05How is the impact of GEO measured?
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We compare mentions, citations, and response accuracy for a sample of prompts, markets, and periods. We cross-reference those signals with identifiable traffic, leads, and conversions; a mention in AI does not by itself equate to a sale.
06How is the budget and the deadline calculated?
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The proposal is tailored to the specific needs: it depends on the starting point, markets, volume of content, technical complexity, and tools. After the diagnosis, we agree on priorities, deliverables, and a timeline; the results require follow-up and can vary between engines.