The roots
The project begins, along with a way of understanding digital communication from inside the business.
Hello, we are Karmina · Since 2015
An agency with history.And no intention of standing still.
Strategy, creativity, technology and digital culture from Barcelona and Madrid. We help brands move forward without losing what makes them recognisable.
Who we are
We were not born yesterday. But we still work with day-one curiosity.
Karmina was born under this name in January 2024, after the split from Imagina Digital Solutions. The team, experience and part of the client portfolio continue a story that began in May 2015.
Since then, we have grown by bringing together strategy, creativity, content, media, data, training and innovation. The tools change; our aim to make useful work and lasting relationships remains.
Karmina Lab
Internal training becomes a shared habit for learning, testing and documenting.
Karmina is born
A new brand for an experienced agency with its own personality and greater ambition for the future.
Still moving
An independent B Corp agency connecting people, business, creativity and technology.
Trading nameKarmina
Registered company nameDunder Mifflin Paper Company SLA deliberate reference to The Office
Why Karmina
A name that is easy to remember. A company that is hard to confuse.
Karmina had to sound natural in different languages, work as a brand and retain a link to our past. We also liked the idea of karma: that good decisions, trust and work done well eventually find their way back.
And yes: technically, we are Dunder Mifflin Paper Company SL. The name of the company in The Office is a fairly literal nod to the way we do not take ourselves too seriously while taking the work very seriously.
- Trading name
- Karmina
- Registered company name
- Dunder Mifflin Paper Company SL
- A deliberate reference to The Office
- That’s what she said.
Certified B Corp company
Purpose does not belong on a slide. It is reviewed, measured and practised.
Being a B Corp helps us look at the whole company: how we are governed, how we care for the team, how we choose partners, how we work with clients and what impact we leave on the community and the environment.
Discover our B Corp commitments
“Our way of working is built around keeping clients for years, and that is our best metric.”
Learning to remain useful
Training starts on the inside. Then we share it.
Since 2018, Karmina Lab has turned the team’s curiosity into internal sessions, experiments, documentation and shared learning. We do not wait for a discipline to be settled before we begin to understand it.
We also design training for companies, institutions and teams: from communication and social media to artificial intelligence, performance, service design and spokesperson skills.
Explore training for teams
Technology with judgement
We have an AI manifesto because using a tool also means taking a position.
Artificial intelligence can expand capabilities, but it does not replace responsibility. We work with human oversight, clear sources, privacy, transparency and one constant question: does this genuinely improve the result and people’s experience?
Human judgementPrivacy and securityTransparencyReal impact
Read the AI Manifesto 
“The pace of technological change challenges us to consider how these tools can be implemented responsibly and sustainably.”
Social responsibility and sustainability
An agency can also put its work at the service of what matters.
We collaborate with social projects, review our own processes and contribute strategy, creativity and reach wherever communication can multiply a positive impact.
See more sustainability and CSR initiatives
Community
Initiatives with Amics de la Gent Gran, Fundación Lázaro, Banc dels Aliments and other social organisations.
Health
Collaborations with Fundació Josep Carreras, Hospital de Sant Pau and workplace mental-health projects.
Diversity
Campaigns and communication to support and increase the visibility of the LGBTIQ+ community.
Environment
Recycling, efficiency and circular-economy actions, including reusing Incapto coffee grounds.
Awards and recognition
We like awards. We like the ideas that earn them even more.
A selection of recognised work. Each award belongs to the year and edition stated.
Som Gent de Profit
El menjar no es llença
Bronze LausViníssim Andorra
La bellesa del bon gust
Communicator Awards · Excellence & DistinctionAmazfit
Make it happen
Communicator Awards · ExcellenceTindercat
El català és sexi
Communicator Awards · DistinctionPetit Celler
En una copa tot un Nadal
Communicator Awards · DistinctionPenguin Random House
Activate flight mode
Publifestival 2024Planeta DeAgostini
Transformers
Publifestival 2024Udon
LGBTIQ+ campaign
Publifestival 2024Now you know us a little better
Brands change. So do we. The way we work together starts here.
Meet the people at Karmina, explore open opportunities or tell us what you want to move.