Creative digital repositioning strategy for Hobby Flower

We managed Hobby Flower's complete digital strategy, developing creative content for its social media channels with the goal of improving brand perception, positioning it as a brand with elegance and a focus on design.

CREATIVITY

Creative Conceptualization
Supervision and development
Art Direction
Copywriting

PRODUCTION

Audiovisual
Graph

COMMUNITY MANAGEMENT

Social ad strategies and lead generation campaigns.
Email marketing development
Defining a new tone and image.

goals

Bringing the brand closer to its youth target.
Connect with a young, stylish audience that values design.

Improve your social media presence and design to make them more attractive and viral.
Transform the brand's perception as a benchmark for elegance and design on social media.

Collaborate with key influencers to ensure campaign success.
Work with key opinion leaders and design experts to strengthen Hobby Flower's image.

Obtain quality leads through social ads and acquisition campaigns.
Run paid campaigns to capture qualified leads and drive brand growth.

IMPLEMENTATION

Original and elegant content was created for all of Hobby Flower's social media channels, aligned with its new design approach, and email marketing and social ad campaigns were managed. These efforts captured the audience's attention and generated quality leads.

The Hobby Flower brand underwent an effective redesign of its perception, achieving greater engagement on social media and obtaining qualified leads through social ad and email marketing campaigns.