Digital strategy to maximize Fira Barcelona's visibility at its international events.

As digital partners of Fira Barcelona, we are responsible for conveying the value of its international congresses and trade fairs through social media channels. We manage the audiovisual and communications coverage of the events, as well as the digital presence before, during, and after each event.

Digital strategy

Inbound marketing campaigns
Paid Media Management and Strategy
Sponsorship campaigns

PRODUCTION

On-site audiovisual coverage
Digital communication
Audiovisual
Graph

COMMUNITY MANAGEMENT

Social Media Management
Real-time interaction with the audience.
Email marketing

goals

Bringing the brand closer to its youth target.
Connect Fira Barcelona with a younger, more professional audience, highlighting networking opportunities and innovative trends.

Improve your presence and design on social media to make them more attractive and viral..
Optimize the Fira's image on its social networks to attract a larger audience and increase visibility.

Collaborate with key influencers to ensure campaign success.
Leverage the reach of influencers and opinion leaders in the sector to strengthen Fira Barcelona's presence.

Obtain quality leads through social ads and acquisition campaigns.
Generate qualified leads for the event through effective inbound marketing strategies.

IMPLEMENTATION

A comprehensive strategy was designed that included on-site event coverage, social media management and advertising campaigns, and inbound marketing efforts to attract quality sponsors and attendees. These efforts were implemented before, during, and after the events, ensuring fluid and effective communication.

The implemented strategy improved Fira Barcelona's visibility on social media, attracted a greater number of sponsors and stands, and generated quality leads through digital marketing campaigns, strengthening its connection with its stakeholders.