Karmina redefines visual communication at the Museu d'Art de Girona

He Museu d'Art of Girona is a cultural reference in the city, dedicated to preserving and disseminating art in its many manifestations. The collaboration with Karmina has strengthened its graphic communication, designing pieces adapted to its needs and respecting its visual identity, but always exploring new creative solutions for each type of medium.

CREATIVITY

Creative conceptualisation
Art direction
Graphic design
Visual system development
Adaptation to multiple formats

STRATEGY AND MANAGEMENT

Project management and coordination
Planning and tracking of parts
Relationship and communication with the museum team

PRODUCTION

Final arts
Printing advice
Exploring new formats and graphic materials

goals

Continuity and visual coherence: To guarantee a graphic communication aligned with the museum's brandbook and adapted to its various channels, from printed to digital materials.

Flexibility and adaptation: To develop specific graphic pieces for each context without losing the visual identity of the museum, allowing for innovative solutions.

Quality and improvement of materials: Optimise graphic supports with advice on printing and exploration of new formats, ensuring durability and visual quality.

Relationship of trust: Build a strong and fluid collaboration, based on constant communication and understanding of the needs of the museum team.

IMPLEMENTATION

Karmina has worked with the Museu d'Art of Girona on an ongoing basis, designing various graphic pieces adapted to the museum's needs. Since the beginning of the collaboration, the approach has been to respect the guidelines of the brandbook of the museum while exploring innovative graphic solutions. Among the works carried out, the printed and digital diaries, bookmarks, artwork sheets and outdoor signage stand out, muppies, programmes and Christmas cards. This ongoing relationship has allowed us to create an efficient working system that adapts to the museum's demands.