B Corp
Campaign content · 16:920 years of the T4, counted in digital terms.
Concept, art direction and motion to turn a Madrid anniversary into brand content.
Karmina · Strategy, creativity and performance
Madrid is moving business.
An agency for brands that want to grow with more focus, more creativity, and better execution.
Digital marketing agency in Madrid · Since 2015
Digital marketing agency in Madrid for brands that want to grow.
We are Karmina, a digital marketing agency in Madrid with an office next to Atocha. We connect strategy, creativity, paid media, SEO and GEO, social media, content and artificial intelligence to transform attention into demand, sales and growth.
We work as an extension of the marketing team: we understand the business, prioritize things, and make sure every idea reaches the channels with real execution and measurement capabilities.
Get to know our Madrid officeKarmina Madrid · Next to Atocha
We are in Madrid. And we work as if we were part of your team.
Our Madrid office is located at Calle de Méndez Álvaro, 9, Arganzuela, a few minutes from Atocha. From here we coordinate local, national and international projects with specialists in strategy, creativity, media, technology and data.
Calle de Méndez Álvaro, 9Arganzuela · 28045 Madrid
Atocha · MadridMéndez Álvaro, 9
Digital marketing services in Madrid
Many capabilities. One team to make them work together.
As a digital marketing agency in Madrid, we design the system that each challenge requires. The strategy sets the direction; creativity, channels, and data work in conjunction.
Paid Media & Performance
Demand-oriented Meta Ads, Google Ads, TikTok Ads, and LinkedIn Ads aimed at leads, sales, and conversions.
↗SEO & GEO
Visibility in search engines and useful presence in responses generated by artificial intelligence.
↗Social Media
Strategy, content, community, customer service, and influencers with a recognizable voice.
↗Branding and design
Identities and visual systems that can grow in campaigns, screens, and conversations.
↗Content and production
Concept, script, filming, design, editing and adaptations produced within the agency.
↗CRM and automation
Data, journeys, and processes to better convert and retain customers for longer.
↗Artificial intelligence
Audits, agents, dashboards, training, and AI services applied to the business.
↗Success stories · Madrid
Brands and organizations that are already moving from Madrid.
A selection of real work with companies that have a headquarters, team or demonstrable activity in Madrid.
Multidisciplinary team · Madrid
Aena
Strategy, content, customer service, reputation and AI with an integrated team of 20 people in Madrid.
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Social media with purpose
ADECOSE Foundation
A recurring relationship to communicate social and sustainable projects from an organization born in Madrid.
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Content, Influencers and Ads
Pardo 1927
Digital strategy to bring a Madrid brand with almost a century of history closer to new audiences.
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Content and employer branding
Michael Page
Digital content to turn expert knowledge into a useful brand for companies and talent.
↗Team in Madrid · Capacity of the entire agency
The proximity of a local team. The capabilities of a full-service agency.
From Madrid, we bring together strategy, account management, creativity, social media, video, design, paid media, SEO, data, and artificial intelligence. We integrate into every project without adding unnecessary layers.
Campaigns, content, and performance
The idea, the production and the media work better together.
From our digital marketing agency in Madrid, we connect concept, production and distribution so that each campaign can learn, adapt and convert.
StrategyConceptProductionPaid MediaDataOptimization
Campaign content · 16:9
Paid Media Campaign · 1:1Attention turned into bookings.
Audiovisual creativity and connected media with the Madrid salons and local demand.
Content and Paid MediaA global brand lands on new tables.
Content, paid media and collaborations with leading restaurants in Madrid.
Since 2015
Madrid brings us closer. The experience takes us further.
Karmina’s experience is built on working with very different organizations, sectors, and audiences.
Meet our clients
What we do matters. How we do it, too.
We are a B Corp and we believe that our way of working is also part of the work: we care for people, measure our impact, and apply technology judiciously.
Talent is not automated. It is nurtured.
Trust, listening, and training so that each person can grow and do their work better.
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The purpose is measured.
The B Corp certification requires us to review our impact on the team, the community, the customers, and the environment.
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Measure. Reduce. Compensate.
We make visible the footprint associated with our activity to make more responsible decisions.
↗Innovate without losing the criteria.
Our AI Manifesto guides responsible, transparent and people-centred adoption.
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The change also needs direction.
With Utopiq we connect artificial intelligence, sustainability, ethics and communication.
↗Paid Media · SEO & GEO · Social Media · CRM · AI
The channels change. Our criteria adapt.
As a digital marketing agency in Madrid, we combine platforms, tools, and models because of their ability to solve the challenge, not because they are trendy.
01 / 05
Social media
We turn brands into content creators.
We design the strategy, the language, the formats, and the publication rhythm to build community without losing consistency or personality.
02 / 05
Paid Media & Performance
We make creativity accountable as well.
We plan, produce, and optimize campaigns to convert attention into traffic, leads, sales, and business learning.
03 / 05
Language models · LLMs
There is no single AI for everything. There is a right one for every challenge.
We combine models to investigate, think, write, analyze, automate, and prototype with greater speed and accuracy.
04 / 05
Tools and subscriptions
Design, video and audio: from first test to final polish.
We work with professional technology to design, edit, generate, animate, and produce with constant quality.
05 / 05
Marketing & data
Data doesn't replace judgement. It sharpens it.
We measure, listen and connect signals to understand what works, what is changing and where to grow.
Explore the ecosystems
AI applied to marketing and business · Madrid
We work with AI so that the AI works for your business.
Karmina AI Studio turns isolated tests into capabilities that the team can use: audits, agents, dashboards, automations, training, and context-aware AI services, with permissions and human review.
Getting to know Karmina AI StudioAI services
From the initial diagnosis to operational capacity.
We help decide where it makes sense to apply AI, organize the knowledge it needs, and bring it into the real work of the team.
- AI audit.
- AI master plan.
- AI for marketing and communication.
- Campaigns and video with AI.
- Websites with AI.
- Process automation.
- Analytics.
- GEO.
Agents
Agents for specific processes. Not one for everything.
We design agents with a defined mission, their own knowledge, authorized tools, and human review where it matters.
- Ads Monitor · control and alerts for paid media.
- Blog Publisher · editorial production and SEO.
- Brand Guard · brand consistency before publishing.
- Dashboard Builder · Verifiable data and reporting.
- Karmina Review Agent · strategic and editorial review.
- Lead Scout · research and commercial qualification.
- Site Builder · Architecture and web production.
- Social Publisher · Assisted planning and publishing.
Training
Training that changes how the team works the next day.
In-company, face-to-face, online, or hybrid programs, tailored to the roles, processes, tools, and real risks of each organization.
- Level diagnosis and needs.
- Programs by teams and departments.
- Exercises with real-life use cases.
- Shared criteria and implementation plan.
Dashboards
Data that stops being scattered and begins to serve to make decisions.
We build dashboards that connect sources, normalize metrics, detect inconsistencies, and prepare a readable reading. Each data point retains its definition, date, and responsible party.
- Marketing, performance, sales, projects or operations.
- KPIs and shared metrics dictionary.
- Alerts, comments, and quality controls.
- Internal or public views adapted to each organization.
Karmina AI Studio
A shared capacity, not a catalog of tools.
We created it to give structure to our investment in AI: responsibility, budget, and a work plan. The Studio brings together strategy, knowledge, implementation, and training to test in real processes, share what works, and turn each learning into value for customers, teams, and the business.
- We experiment with real problems, not with isolated demos.
- We try out tools, models, and new ways of working.
- We document what works, for whom, and with what limits.
- We build the team through practice and shared knowledge.
- We convert learnings into services, agents, and dashboards.
- People maintain the criteria and the decision.
In-house production
In-house produced content designed to drive attention and conversion.
Strategy, shooting, design, editing, and adaptations all coexist within the team. This way, a campaign can react faster, learn from the data, and maintain a recognizable voice across every channel.
See the full portfolioCampaign content
Aena
See case ↗Brand content
Sapporo
See case ↗
Brand in motion
Glow White
See case ↗
Campaign content
Pans & Company
See case ↗Four brands, four visual languages. Swipe to see more
Karmina News
News, projects and ideas from our marketing agency.
AI · Sustainability
Karmina and Utopiq promote training on AI applied to ESG impact
Read the news ↗
Talent · AI
We are looking for talent to support the strategic implementation of artificial intelligence.
Read the news ↗
Karmina Culture
11 Years of Karmina: 11 Figures to Understand Our Journey
Read the news ↗
Social Media · Trends
Social Media 2026: Reach is no longer enough
Read the news ↗
Madrid · Integrated team
Karmina coordinates a team of 20 people in Madrid for Aena
Read the news ↗
Paid Media · Meta
Why does Meta's Andromeda favour agencies like Karmina
Read the news ↗Scroll or use the arrows to continue reading
Contact · Karmina Madrid
Your digital marketing agency in Madrid starts with a conversation.
Tell us about the challenge, come and see us near Atocha or book a video call. The appropriate team will answer you.
A good project in Madrid starts with a good conversation
Are you looking for a digital marketing agency in Madrid?
Tell us what you want to move, what should be changed and when you want to start. The briefing doesn’t have to be perfect.
Prefer to get straight to the point?Email proyectos@agenciakarmina.com or call +34 638 288 746.