In a joint effort to boost the entrepreneurial ecosystem within the food sector, Acción contra el Hambre and Karmina recently joined forces. This collaboration materialized in the organization of a series of Training events, designed specifically to equip entrepreneurs with the crucial skills and knowledge to navigate successfully in today's food industry.
The sessions focused on two fundamental pillars for any emerging business in this field. On the one hand, the creation of a a gastronomic brand with their own identity. Strategies were explored to build a memorable and attractive brand, capable of standing out in a competitive market and establishing a genuine connection with the consumer. Participants had the opportunity to understand the importance of defining a clear value proposition and communicating it effectively.
On the other hand, a second thematic block focused on marketing strategies and increasing sales. In this section, the most effective tactics for promoting a food business were explored, from digital marketing to public relations and direct sales strategies. The aim was to provide entrepreneurs with the tools to raise awareness of their projects, attract their target audience and ultimately boost the growth and profitability of their initiatives.
Arnau Sanz, CEO of the agency, gave training sessions to explain how to build a brand from 0 and create a strategy for both communication and sales, and was attended by around twenty companies.
This joint initiative between Action Against Hunger and Karmina underlines the commitment of both organisations to the promotion of entrepreneurial talent and the development of an innovative and sustainable food sector.
