Drive the Future

On November 29th, Karmina and Utopiq organized the event Drive the Future As part of the Maresme Regional Council's Entrepreneurship Week, this event, aimed at SMEs and micro-enterprises, focused on current trends in communication, with a 360-degree approach that encompassed everything from digital marketing to in-person actions and corporate language.

The day was dynamic and extremely inspiring, with great participation from the attendees. Although time flew by, key insights were shared on preparing for the future in a constantly changing business environment. Karmina and Utopiq, as event organizers, were particularly proud to be able to provide a space for the exchange of ideas and learning.

Additionally, Utopiq contributed its expertise in analyzing and communicating paradigm shifts in sustainability, technology, and corporate social responsibility (CSR), providing valuable insights into how companies can effectively adapt to these changes.

We would especially like to thank the speakers for their involvement and experience, which were crucial to the success of the event. Special thanks to Arnau, Mercè, and David de Khimera and Oriol Duran, who contributed knowledge and insights that enriched the event. We also extend our gratitude to the organization, especially to Natàlia, Carla Lou, and the El Balis Nautical Port, which provided the perfect setting for this event.

These types of events are essential to continue driving the future of companies, helping them prepare for the major changes that await us. Karmina and Utopiq will undoubtedly continue working together to share knowledge and build a more sustainable and technological future.

AUTHOR

Ignasi Llorente

With over 20 years of experience in communications and institutional relations, he has led teams, trained executives, and developed campaigns for public administrations in Catalonia. A storytelling specialist, he has worked as a spokesperson and copywriter. He holds degrees in communications, philosophy, and science. He has also given lectures and is the author of several books on the history of science and its dissemination.

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