Eva Trigo, Karmina's new creative director

Karmina, the creative agency specialising in strategic design and integrated campaigns, incorporates and promotes Eva Trigo Rodríguez as new Creative Director, consolidating its commitment to senior talent and high-impact visual thinking.

With more than ten years of experience in the sector, Eva has worked developing visual identities, 360º campaigns and key pieces for some of the most recognised brands. Throughout her career she has collaborated with Durex, Finish, Vanish, Veet, Calvin Klein, Tiffany & Co, Larousse, UOC, Symrise, among others. His profile combines a strong background in offline graphic design, branding, team management and creative strategy.

He has led multidisciplinary teams between Barcelona and Argentina, working from a holistic perspective that connects aesthetics with business objectives. This experience has allowed him to develop a solid and versatile approach: with visual criteria, leadership skills, strategic vision and a great sensitivity to build coherent and authentic brands.

In her new position at Karmina, Eva Trigo assumes the management of the design team, leading both the creative execution and the organisation of the team, the direct relationship with clients, the supervision of key projects and the development of new opportunities in graphic design and branding. She also leads the integration of artificial intelligence and new creative tools within the team, promotes internal training with creativity workshops, and actively participates in the growth of the design area through new business.

“Taking on this challenge at Karmina means consolidating everything I have learnt in my career to provide real value through creativity and strategy. I'm excited to be part of an agency that is committed to design and believes in the real power it has to generate impact,» says Eva Trigo.

Since joining the agency, Eva has been involved in some of the agency's most important strategic projects, such as the supervision of graphic design for Pans & Company and the development of new branding proposals for brands in the launch or repositioning phase.

Arnau Sanz, CEO of Karmina: «Eva is also a very capable profile for managing clients, people and teams, with great skills in connection, organisation and strategy, essential to continue growing as an agency in different markets, sectors and services. Our commitment to design and creativity is clear, and during 2025 we are going to exceed our turnover targets in branding and design projects».

With this addition, Karmina reinforces its commitment to design as the core of the creative business and continues to build a team with the ability to transform ideas into memorable brands.

Welcome, Eva! To contact her: design@agenciakarmina.com.

AUTHOR

Karmina Team

We are a group of experts committed to helping brands grow through effective digital strategies. With a clear vision and a collaborative approach we offer customised solutions that respond to the specific needs of each client.

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