Exclusive event by the Karmina Agency with Grupo Planeta

Marvel and Star Wars Releases Revealed

Last Thursday, the 21st, the Karmina Agency held a spectacular event on the 30th floor of the Torre Glòries, one of Barcelona's most iconic buildings. The event was held to present two impressive 1-meter-high models: Iron Spider, from Marvel, and Darth Vader, from Star Wars.

An immersive event with international influencers

The event, titled Build your legend, brought together more than 40 international influencers. Attendees participated in interactive activities such as:

A photo booth with Artificial Intelligence that created personalized versions of the characters.
A collaborative mural built by guests.
A challenge that consisted of crossing a structure in the dome of the viewing platform.

An unforgettable night at the Torre Glòries

Unique atmosphere with music, custom cocktails and more

The event kicked off with a magnificent sunset and a live DJ who created a vibrant atmosphere. Guests enjoyed cocktails inspired by the Marvel and Star Wars universes.

The exhibition: a lightsaber battle that captivated everyone

One of the most anticipated moments was the unveiling of the models, accompanied by a lightsaber combat demonstration by the Ludosport team. This spectacle immersed attendees in the Star Wars universe.

The importance of experiential marketing events

How immersive events empower international brands

The event allowed attendees to interact with the products and share the experience in real time with their audiences, amplifying its impact on social media. This type of initiative They strengthen the connection between brands and their followers.

Testimonials from those responsible for the project and the impact achieved

Claudia González and Laura Felip, account managers of the project, highlighted: “Our main objective was to create a space where the magic of Marvel and Star Wars could come to life.”

Graphic designer Montse Martínez stated: “The biggest challenge was creating a graphic that represented both worlds without mixing characters, due to licensing issues. I think we perfectly captured what we wanted to express.”

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About Karmina Agency

The Karmina Agency specializes in creating unique experiences for international brands. With an innovative approach, it has established itself as a leader in exclusive events and digital communications.

AUTHOR

Arnau Sanz Ardanuy

CEO of Karmina since 2015, an agency with more than 500 projects and offices in Barcelona, Madrid, and Buenos Aires. Since 2019, he has been an investor in purpose-driven businesses in e-commerce and restaurants. In 2024, he founded Utopiq, a consulting firm specializing in sustainability, people, and knowledge. Passionate about marketing, trends, and impactful collaborations.

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