Hevo Group is a Spanish food group with a solid track record in the agri-food sector, specialising in the production and marketing of egg-related products and quality food. With a history built from the territory, the control of the production process and a clear commitment to the innovation, Hevo Group has established itself as an important player in the sector, integrating different brands and lines of business under a common vision of sustainable growth.

At present, the group operates in different areas of Spain, manages several own brands and it has an industrial and commercial structure that allows it to reach both the retail channel as well as the professional. Its growth in recent years has been accompanied by a strategic evolution in branding and communication, The aim is to reinforce notoriety, coherence and connection with the end consumer.

In this context, Hevo Group has placed its trust in Karmina as its new agency to lead the digital strategy, of social media y video content of the group.

A comprehensive digital strategy for the group and its brands

The project envisages the strategic and creative management of the Hevo Group's corporate brand, as well as its main brands: Dagu, Ous Roig y The Farmer.

Karmina will be responsible for defining a coherent digital storytelling, The strategy will be able to unify the group's narrative and, at the same time, highlight the identity, positioning and specific objectives of each brand. The strategy will have a clear focus on social media, audiovisual content y video, These are understood as key axes for building brand, generating trust and creating community.

«Hevo Group is a clear example of a company with product, structure and ambition. Our challenge is to transfer all this value to the digital environment and turn its channels into strategic assets for the group,» he says. Arnau Sanz, CEO of Karmina.

A project with deployment throughout the territory

The project will be carried out in different locations in Spain, taking advantage of the structure and the multidisciplinary team of Karmina in Barcelona and Madrid. This organisation will allow for a content production close to the business, flexible and aligned with the operational reality of the group.

The account will be managed by the specialised food team of Karmina, with proven experience in the catering industry and the feeding.

«We have a strategy that is very much focused on relevant content, visual and constant, where the video and the social media act as positioning and growth levers for the entire Hevo Group brand ecosystem,» he explains. Claudia Gonzalez, The team's account manager, who works with brands such as Udon, Pans o Barcelona Culinary Hub.

A strategic commitment to digital communication

From the Hevo Group's management, the collaboration with Karmina is part of a long-term vision of branding and communication.

«We were looking for a partner capable of understanding the complexity of a group and, at the same time, the uniqueness of each brand. Karmina brings strategic vision, creativity and a great capacity for digital execution,» says Cristina Aparicio, Hevo Group's Director of Marketing and Communications.

Karmina, a benchmark in social media in Spain

This new project reinforces the positioning of Karmina as one of the leading social media and content agencies in Spain 2026, with a team of more than 50 professionals specialising in digital strategy, creativity, audiovisual production y community management.

The incorporation of Hevo Group consolidates the agency's commitment to long term projects, aimed at generating real impact on brand, business and digital reputation.