Karmina integrates Tree-Nation to measure and offset its CO₂ footprint.

At Karmina we understand communication and creativity as tools with a positive impact, also in the environmental field. For this reason, since January we have been working with Tree-Nation, the international platform for reforestation and carbon footprint calculation, to measure the CO₂ associated with our activity and compensate it in a real and traceable way.

The agency has incorporated Tree-Nation as a tool to estimate the environmental impact of its daily operations: team travel, audiovisual production, events, use of servers and energy consumption linked to digital activity. Based on this data, an estimate of emissions is calculated, which is subsequently offset through certified reforestation projects in different parts of the world.

This system allows us to make footprint measurement a regular practice rather than a one-off action. Each relevant project, campaign or production is analysed with the aim of understanding what impact it generates and how it can be reduced or compensated. In addition, Tree-Nation facilitates the traceability of the trees planted and the projects supported, which provides transparency to the team as well as to clients and collaborators.

The decision to work with this platform responds to Karmina's desire to align its growth with values of sustainability and responsibility. Beyond offsetting emissions, the aim is to generate internal awareness and promote more efficient ways of working, prioritising local production, optimising travel and promoting hybrid dynamics whenever possible. Karmina has a plan in 2026 to continue operating in the best possible way in sustainability actions, after certifying us as a B Corp company.

We will also share this approach with our clients in the future, incorporating the environmental dimension into campaign planning and proposing measures to reduce the impact of productions or events. In this way, sustainability ceases to be an accessory element and becomes part of the creative and strategic process.

The use of Tree-Nation is in addition to other initiatives of the agency aimed at building a more responsible work model that is coherent with current challenges, such as flexibility, teleworking, certifications such as B Corp. Measuring, compensating and reducing the carbon footprint is part of a long-term commitment that we understand as essential for any company that wants to generate cultural, social and environmental value in a balanced way.

AUTHOR

Karmina Team

We are a group of experts committed to helping brands grow through effective digital strategies. With a clear vision and a collaborative approach we offer customised solutions that respond to the specific needs of each client.

If you liked this content, share it!