Karmina strengthens its leadership in communications and positions itself in artificial intelligence services with the addition of Ignasi Llorente as a partner.

The entrance of Ignasi Llorente in the company's shareholding will allow it to expand its current service offering and strengthen its leadership in communication and artificial intelligence.

Llorente is currently a partner and CEO of the company. Utopiq.

Karmina, the agency specializing in social media marketing, announces the addition of Ignasi Llorente as a new partner. Llorente, who is also a partner and CEO of sister company Utopiq, will bring his more than 20 years of experience in communications and specialized knowledge to expand Karmina's service offering.

Expanding Karmina's service offering

With the arrival of Ignasi Llorente, Karmina aims to diversify and strengthen the services it offers its clients. «The incorporation of Ignasi will allow us to offer new lines of consulting and advice in corporate communications, such as storytelling, strategic positioning, public affairs, and crisis communication management., highlights Arnau Sanz, founding partner of Karmina. "We are confident that their experience and vision will help us continue to grow and consolidate our position in the market as a leading agency."

An expert in communication and artificial intelligence

Ignasi Llorente brings extensive and in-depth professional experience in communications, with a specialization in Ethics and AI from the London School of Economics (LSE). This experience will be key to positioning Karmina as a leader in AI implementation among its clients. "The world of communications is changing rapidly with the advent of artificial intelligence, and I want to help make Karmina a leading agency in this field.", says Llorente. "I will bring my experience to develop strategies that not only integrate AI but also help our clients understand and implement these changes ethically and effectively.".

Commitment to innovation and growth

This new phase with Llorente as a partner reinforces Karmina's commitment to innovation and sustainable growth. The agency, which has been a pioneer in new technologies and digital communication platforms since its inception, hopes to continue offering advanced and creative solutions for brands. "Our commitment to excellence and innovation is reinforced with this new partner," concludes Arnau Sanz. "With Ignasi, we not only expand our service offering but also enrich our value proposition for clients who want to be at the forefront of digital communication and artificial intelligence."

AUTHOR

Arnau Sanz Ardanuy

CEO of Karmina since 2015, an agency with more than 500 projects and offices in Barcelona, Madrid, and Buenos Aires. Since 2019, he has been an investor in purpose-driven businesses in e-commerce and restaurants. In 2024, he founded Utopiq, a consulting firm specializing in sustainability, people, and knowledge. Passionate about marketing, trends, and impactful collaborations.

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