Karmina wins the competition to provide strategic advice to the EFE Agency

A strategic project for the leading Spanish-language news agency

The Karmina agency has been selected as the winner of the public tender to provide comprehensive marketing and sales consulting services, as well as analysis and implementation of business strategies for the EFE Agency.

EFE is the leading Spanish-language news agency and the fourth largest worldwide, with over 80 years of experience. With a global network of journalists in more than 120 countries, EFE is a trusted source of information, distributing around 3 million news stories each year in different formats. Its role in disseminating information is key for media outlets, institutions, and businesses, making it one of the most influential entities in the fields of communications and journalism.

A high-value proposal for the transformation of EFE

The competition required participating companies to submit proposals to improve EFE Agency's competitiveness in a constantly changing environment. Karmina, which obtained the highest score in the submitted exercise, stood out for its high-quality value proposition and ability to offer customized solutions to the needs of such a prominent player as EFE Agency.

The contract will initially last one year and includes detailed diagnostics, best practice analysis, and the implementation of innovative strategies that will allow EFE to improve its positioning in certain aspects of its market. Karmina will contribute her experience in conducting market research and developing marketing strategies.

With nearly 10 years of experience in the communications sector, Karmina continues to establish itself as a strategic partner for organizations seeking to boost their growth through marketing and innovation.

"For us it is an honor to be able to accompany a company of the prestige of EFE in the challenge ofand study the evolution of such a volatile market com is that of information” says Ignasi Llorente, partner of lto agency Karmina, with almost 20 years of experience in the communications sector. According to Llorente “andIt's an opportunity for us sto follow consolidatingus as a strategic partner for organizations seeking to drive growth through marketing and innovation”.

AUTHOR

Arnau Sanz Ardanuy

CEO of Karmina since 2015, an agency with more than 500 projects and offices in Barcelona, Madrid, and Buenos Aires. Since 2019, he has been an investor in purpose-driven businesses in e-commerce and restaurants. In 2024, he founded Utopiq, a consulting firm specializing in sustainability, people, and knowledge. Passionate about marketing, trends, and impactful collaborations.

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