Passion for motor racing comes to life: Planeta DeAgostini's event together with Karmina at the Circuit de Catalunya

The creative agency Karmina has once again set the bar high by organising a unique event for the presentation of Planeta DeAgostini's new motoring collection. The setting couldn't have been more perfect: an exclusive space at the emblematic Circuit de Catalunya in Montmeló, with privileged views of the track, engines roaring in the background and an atmosphere full of adrenaline.

A space transformed into a motor universe

The event, designed and produced by Karmina, brought together 40 international influencers with a passion for motorsport and cinema. The space was structured in different thematic zones, each representing a universe of the collection:

A Formula 1 zone that paid tribute to two legends: Max Verstappen's Red Bull and Michael Schumacher's Ferrari.
A section dedicated to John Wick, with his imposing Ford Mustang, true to the character's style.
And of course, an area for fans of cinematic speed: Fast and Furious, with the unmistakable orange Toyota Supra that conquered the screen.

Every corner of the space was decorated in detail, creating an immersive experience that allowed attendees to connect emotionally with each collection.

Exclusive experiences for attendees

From the very first moment, the influencers were greeted with a personalised welcome pack, which included a cap that they could customise at a special stand at the event. This attention to detail was a constant throughout the day. In addition to receiving detailed explanations about each model of the collection, the attendees took part in a guided tour around the Circuit de Catalunya, a unique opportunity to get to know the ins and outs of one of the most important tracks in the world of motorsport.

One of the most celebrated activities was the Pit Stop Challenge, a team competition where guests put themselves in the shoes of F1 mechanics, competing to change tyres in the shortest possible time. This activity encouraged collaboration, dynamism and, above all, fun.

The big surprise: the original Toyota Supra

One of the most exciting moments of the day was undoubtedly the surprise appearance of the original Toyota Supra from Fast and Furious, in full scale. This iconic vehicle was greeted with applause, cameras held high and a lot of excitement. Being able to see it up close was a dream come true for many of the attendees, who did not hesitate to share it with their communities on social networks, generating a great digital impact.

Simulation and technology at the service of experience

To complete the experience, each area had its own driving simulator, where the influencers could test themselves behind the wheel of the different models. This combination of technology and interaction allowed each attendee to experience the collection in a totally personal way.

Karmina's role: creativity, production and experience

Behind this unforgettable event was the talent and dedication of the Karmina team, who took on the integral organisation of the project: from creative conceptualisation, technical production, guest management and international coordination, to the design of customised activities and onsite logistics.

The agency once again demonstrated its ability to connect brands with key audiences through unique and memorable experiences, in this case, uniting the world of collecting with cinema, speed and pop culture. All of this without losing sight of the main objective: to generate conversation and position the new Planeta DeAgostini collection as a high-value launch among motoring enthusiasts. With a solid narrative, an unbeatable location and impeccable execution, this event is positioned as one of the most outstanding of the year within the branded content and experiential events sector. Laura, Claudia, Mireia, Montse, Alessio, Andrea, Matteo, Helena and the rest of the team made this event possible!

AUTHOR

Karmina Team

We are a group of experts committed to helping brands grow through effective digital strategies. With a clear vision and a collaborative approach we offer customised solutions that respond to the specific needs of each client.

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