We conducted an exhaustive analysis using Social Listening to understand the opinions and perceptions of Saba customers in different markets, both nationally and internationally. This analysis allowed us to create effective strategies to mitigate negative perceptions and improve the brand's image.
Creative Conceptualization
Supervision and development
Search and mention tracking
Report generation
Continuing education
Definition and optimization of key indicators
Understand and improve brand perception.
Analyze the opinions and sentiments of potential customers to optimize Saba's reputation.
Mitigate negative perceptions in the national market.
Implement specific creative campaigns to improve Saba's image in Spain.
Custom searches were set up to analyze up to 10,000 mentions per month on online platforms, gaining insight into Saba's perception in key markets. With this information, creative campaigns were designed to improve the brand's image, and monthly reports were generated with the results.
Creative campaigns helped mitigate negative brand perceptions in Spain. Monthly reports and training sessions helped optimize key indicators, improving Saba's perception both nationally and internationally.
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Dunder Mifflin Paper Company
B13867270
Barcelona
Carrer Aribau 171 5-2, 08036
Madrid
Calle de Méndez Álvaro, 9, Arganzuela, 28045
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