Communications and public relations agency · Barcelona · Madrid

Press and public relations that build reputation.

We connect narrative, media, institutions and experiences so every appearance has a purpose.

See how we work Tell us the challenge

Barcelona · Madrid · Buenos AiresNarrative · Relationships · Reputation

Communications with judgement · Since 2015

We do not chase more coverage. We make every appearance build something.

Karmina is a communications and public relations agency connecting strategy, press, institutions, events and digital content.

We can solve a specific need or coordinate the whole system: narrative, spokespeople, relationships and follow-up.

Meet Karmina

We work with and build relationships with leading media.

Press, radio, television and major media groups in Spain.

PRISA © PRISA · CC BY-SA 4.0

The conversation changes. Our judgement adapts.

Each specialism can work alone. Together they turn a one-off appearance into a relationship that moves forward.

Narrative

Decide what deserves to be told and why.

Purpose
Messages
Proof

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Institutions

Open useful conversations with relevant stakeholders.

Stakeholder map
Positioning
Follow-up

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Media

Create editorial value before asking for attention.

Pitch
Interviews
Coverage

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Experiences

Design formats that make the message tangible.

Press
Webinars
Bespoke

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Spokespeople

Prepare people for real situations.

Speaking
Camera
Simulation

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Crisis

Anticipate risks and respond with facts and judgement.

Protocols
Messages
Monitoring

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One agency. Many specialisms.

Press and public relations. Everything connected.

We join where we can add most value or build an integrated team around the challenge.

Institutional relations

Government, institutions and key stakeholders.

↓ 02

Press office

Ongoing relationships with journalists, media and creators.

↓ 03

Strategic consultancy

Communications connected to business, context and reputation.

↓ 04

Press events

Breakfasts, webinars, launches and bespoke formats.

↗ 05

Spokesperson training

Speaking, interviews, cameras and real situations.

↓ 06

Narrative building

Positioning, messages, proof and stories.

↓ 07

Crisis management

Prevention, response and reputation monitoring.

↓ 08

Digital content

Blogs, opinion pieces, branded content, SEO and link building.

↓ 09

Podcasts and appearances

Preparing appearances and producing original formats.

↗ 10

Measurement and follow-up

Coverage, quality, learning and next steps.

↓ 11

Internal communications

Aligning teams, culture and messages to communicate from within.

↓ 12

Listening and reputation

Identifying conversations, risks and opportunities to inform decisions.

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Institutional relations · Consultancy

Valuable relationships, not a contact list.

We map stakeholders, interests and opportunities. We then prepare positioning, meetings, materials and follow-up so every conversation has purpose and continuity.

Stakeholder map
Positioning
Meetings
Follow-up

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Press office · Events · Spokespeople

Media relationships are built before you need them.

We build media networks, stories and materials; manage interviews and events; and prepare spokespeople to respond clearly in real situations.

Media network and pitch
Releases and dossiers
Press events
Media training

Explore our events agency ↗

Spokesperson in a professional communications session

Digital content · Podcasts

Reputation is also searched, linked and listened to.

We create articles, opinion pieces, blogs and branded content that build authority, SEO and relationships. We also prepare appearances and produce original formats.

Blogs and opinion
SEO and link building
Branded content
Podcasts

Listen to Del FOMO al LOMO ↗

REC 3 podcast production session with Karmina

Narrative and response

Two disciplines that protect what a brand means.

Building reputation requires a clear direction and the ability to respond when the context changes.

Narrative building

In the age of AI, a distinctive narrative matters more than more messages.

We define what the company stands for, where it is going and which conversation it can lead.

Purpose
Narrative
Messages
Proof

Crisis management

A crisis starts before the first headline.

We prepare risks, decisions, messages and spokespeople. If something happens, we coordinate listening, response, media and follow-up.

Risks
Committee
Q&A
Simulations

“Reputation is built before a crisis: through methodology, working culture and the ability to anticipate.”
Ignasi LlorentePartner and Business Director · CEO of UtopiqMeet the team ↗

Real cases