Boosting Sapporo Premium Beer's digital presence in Spain

Sapporo is one of the most iconic Japanese beers, with a long brewing tradition and distinctive character. Drom 2024 onwards, Karmina has led the growth of its channel digital in Spain, cith the aim of bringing Japanese beer culture closer to the Spanish consumer.

Starting from a market where the brand had hardly any presence, we have managed to consolidate its identity, amplify its visibility and position it as a premium option linked to Japanese gastronomy and lifestyle.

BRAND STRATEGY

Opening of social networks in Spain
Definition and implementation of the digital strategy
Development and implementation of the content calendar

PRODUCTION

Audiovisual and graphic production
Gastronomic content management
Coordination of monthly partnerships with restaurants

COMMUNITY MANAGEMENT

Daily network management
Community interaction and dynamisation
Draw management

PAID MEDIA

Paid strategy
Campaign activation
Continuous optimisation for visibility and growth

goals

BRAND AWARENESS: To position Sapporo in Spain as a benchmark Japanese beer and build a solid and coherent digital presence.

STRATEGIC PARTNERSHIPSCreate a network of monthly partnerships with restaurants to drive consumption and link the brand to authentic dining experiences.

VIBRANT COMMUNITY: Foster a community interested in food, Japanese culture and premium experiences, increasing interactions, mentions and positive sentiment.

PAID PERFORMANCE: Implement a paid media strategy to maximise reach, visibility and results, leveraging the growth of the channel from the ground up.

IMPLEMENTATION

To boost Sapporo's landing in Spain, we activated a strategy based on attractive content, real experiences and collaborations with reference restaurants in Madrid and Barcelona.

We take care of the entire management, creative process and production: recording, editing and design of content adapted to the aesthetics of each restaurant, always maintaining Sapporo's visual identity.

The result: a channel that shows Sapporo as the perfect drink for pairing, associated with moments of enjoyment, calm and disconnection, reinforcing its premium positioning.