Auditing and roadmap
A clear starting point for building a meaningful presence.
- Profile, audience and competition
- Positioning and tone
- Objectives and editorial plan
Facebook agency · Barcelona · Madrid
Specialist agency
on Facebook
Communities that talk to each other.
We are a Facebook agency in Barcelona and Madrid. We manage pages, content, communities, and Facebook Ads for companies from all over Spain. We combine creativity, customer service, and Meta campaigns with a strategy aligned with your business goals.
Barcelona · Madrid · Buenos AiresStrategy · Content · Community · Ads
Facebook · Karmina
A community is built in every interaction.
Get to know our Social Media team ↗Strategy, creativity, and a team to connect your brand with its community.Karmina · Barcelona · MadridFacebook can be a meeting point, a channel for customer service and a way to attract new customers. We define the role it should fulfill for your company and connect the page, content, conversations and campaigns with a common approach.
We work with teams that need continuity: schedule, design, video, moderation, attention, and analysis. The advertising investment is planned with a clear offering and a post-experience prepared to answer queries, convert visits, and retain customers.
2015Start of Karmina's career
+50Professionals from the agency
+1.200Companies accompanied by Karmina
360°Strategy, content, community, and media
The service, from start to finish
Everything your brand can do on Facebook.
One channel, many ways to connect. We combine the specialties your brand needs, from the initial idea to the conversation with a client.
Community management
Publish, listen to, and engage with the voice of your brand.
- Calendar and publication
- Moderation and listening
- Comment management
Reels, Stories, and Posts
Ideas designed for each format and produced within the team.
- Concepts, scripts and design
- Vertical filming and editing
- Series and adaptations
Customer service
Convert messages and comments into useful responses.
- Protocols and responses
- Derivation of incidents
- Coordination with your team
Facebook Ads
Broaden the reach of ideas and connect campaigns with business objectives.
- Auditions and creativity
- Reels Ads, carousels, and capture ads
- Measurement and optimization
Creators and experiences
Giving the community reasons to participate.
- Collaborations and UGC
- Releases and dynamics
- Event coverage
Facebook Services · From A to Z
Everything your company needs on Facebook.
Facebook audit
We review page, content, community, campaigns, and measurement.
Channel strategy
We defined the audience, tone, goals, and role of Facebook in the business.
Design of publications
Images and carousels adapted for mobile reading and brand messaging.
Production of Reels
Concepts, scripts, filming, subtitles and vertical versions.
Community management
Publishing, listening, and conversation with shared criteria.
Facebook Ads
Media planning, configuration, creativity and optimization.
Lead campaigns
Forms, qualification questions and commercial follow-up.
Catalogues and e-commerce
Products, feeds, and campaigns coordinated with the store.
Meta Pixel and CAPI
Event plan and coordination of web and server measurement.
Reports and experiments
Campaign-based analysis and tests on creativity and conversion.
Strategy · Content · Community · Ads
Strategy, creativity, and management in the same team.
The experience of Karmina brings together media, content, design, data, and operations specialists to ensure the continuity of each campaign.
People+50 professionals
A team that knows your brand.
Strategists, community managers, creatives, and media specialists coordinated with your team.
ExperienceSince 2015 · +1,200 companies
Production for the rhythm of Facebook.
Scriptwriting, design, filming, and editing to produce content with identity and adapt each idea to the format.
TechnologyMeta Ads Manager · Business Suite
Data to decide the next step.
We read reach, interaction, conversations, and results to adjust content, management, and campaigns.
Facebook ecosystem
Tools with a specific function.
Data-Driven Marketing
From platform data to business results.
We connect investment, ads, conversions, and CRM to read Facebook performance. We define CPA, ROAS, and lead quality with comparable sources and periods.
We compare attribution with sales and margin. In acquisition, we track which leads turn into opportunities. Each review ends with a decision: to keep, test, adjust, or scale.
We read reach, frequency, interaction, and business results with identified sources. In lead generation, we focus on quality and attention to contacts; in ecommerce, purchases, revenue, and margin. We compare Meta Ads Manager results with CRM and sales to decide which creative to renew and where to adjust investment.
- Customized dashboard
- Channels + business
- Shared definitions
- Actionable decisions
Conversion content · In-house production
Creativity is a part of performance.
We produce Reels, product videos, carousel ads, Stories, and creator pieces to explain an offer, resolve an objection, or trigger a decision. Each variant responds to a hypothesis.
As a Social Media agency, we connect organic content and ads with a consistent voice. The campaign result feeds into the next brief: new angles, tests, and versions per channel.
- Concept and script
- In-house production
- Variations per channel
- Testing and learning
Pardo 1927 · Product and storytelling
Grupo Stop · Community and trust
In-house production
We turn brands into content creators.
Strategy, shooting, design, editing, and adaptations all coexist within the team. This way, each brand can react faster, publish better, and build a unique voice across every channel.
See the full portfolio
Campaign content
Aena
See case ↗
Brand content
Sapporo
See case ↗
Brand in motion
Glow White
See case ↗
Campaign content
Pans & Company
See case ↗Four brands, four visual languages. Swipe to see more
Relationships that are built
Brands that are part of Karmina’s experience.
A selection of brands that form part of Karmina's experience in various specialties.
People, purpose & performance
Talent shows. So does our closeness.
We work as an extension of each team: with a strategic perspective, creative craftsmanship, and a real ability to execute from Barcelona, Madrid, and Buenos Aires.
B CorpA good project starts with a good question
What do you want to achieve with your Facebook?
Tell us how your profile is, what your team needs and what you would like to change. We can start with a strategy, channel management, a campaign or an activation.
Prefer to get straight to the point?Write to proyectos@agenciakarmina.com or call 638 288 746.
FACEBOOK, WITH CLEAR IDEAS
Frequently asked questions about our Facebook agency
Services, tools and working methods from Barcelona and Madrid for companies from all over Spain.
What does a Facebook agency do for companies?
It connects strategy, page, content production, community, attention, and advertising. The service is configured according to what the brand needs: constant presence, business inquiries, e-commerce, or a specific campaign.
At Karmina we agree on deliverables, frequency, responsibilities, and metrics. The publications and ads are part of a shared plan with your team.
Do you manage Facebook from Barcelona and Madrid for the whole of Spain?
Yes. We coordinate strategy, design, filming, community, and campaigns with companies from all over Spain. We organize in-person production when necessary and work with a clear material and approval cycle.
The strategy is adapted to the audience and the commercial territory of each brand. We define service hours and responsible personnel based on the contracted scope.
Are Facebook Ads and Meta Ads the same?
Facebook Ads refers to advertising on Facebook. Meta Ads Manager allows you to manage campaigns that can also include Instagram and other locations available within the Meta ecosystem.
In the proposal, we indicate where the investment will be made and how it will be measured. If the goal is to work solely with Facebook, we reflect this in the configuration and in the reading of results.
Do you include community manager and Messenger support?
We can include publishing, moderation, response, and referral of inquiries. We agree on schedules, target times, tone, frequently asked questions, and criteria for escalating incidents.
The resolution of orders, returns or other operational matters is coordinated with the company’s team. The scope does not imply permanent attention if it has not been expressly contracted.
Do you work with Reels, creators, and Advantage+ campaigns?
We produce Reels and other video pieces, coordinate collaborations, and manage authorizations to amplify content. The functions of Advantage+ are evaluated based on the campaign and account.
The creative revision considers identity, clarity, rights, and adaptation to the format. We test variants and analyze their contribution to the goal, without promises of virality.
How do you measure Facebook sales or leads?
We agree on events and information sources. The reports can connect to Ads Manager, Meta Pixel, Conversions API, and CRM or ecommerce, depending on the project and the available integrations.
We distinguish between forms, qualified leads and sales. We check for duplicates and attribution windows before drawing conclusions or adding up results from different channels.
How much does it cost to hire a Facebook Ads agency?
The budget depends on campaigns, markets, production, community management, and technical needs. We separately present fees, media investment, and creator or production expenses.
We start by getting to know your offer, your page, and your current results. The proposal prioritizes actionable actions and metrics; it does not guarantee sales or fixed acquisition costs.