Audit and roadmap
A clear starting point for a meaningful presence.
- Profile, audience and competitors
- Positioning and tone
- Objectives and editorial plan
Instagram agency · Barcelona · Madrid
Instagram with strategy.
Content that moves.
We build an Instagram presence with purpose: strategy, content, community management, customer care, advertising and activations. One team connecting what you publish with what you want to achieve.
Barcelona · Madrid · Buenos AiresStrategy · Content · Community · Ads
Instagram · Karmina
Instagram is our territory. Your brand is our starting point.
Visit our Instagram Ideas, projects and everyday life at Karmina. Discover how we experience Instagram from the inside.@agenciakarminaKarmina is an agency specialising in Instagram, with more than ten years of experience and over 500 accounts managed. We support brands and businesses with strategy, creative, content and channel management.
We have managed more than €50 million in Instagram advertising investment. We connect that experience with organic content, community and customer care to build a distinctive presence with clear objectives.
+10years of experience
+500accounts managed
€50 M+invested in Instagram
The service, end to end
Everything your brand can do on Instagram.
One channel, many ways to connect. We bring together the skills your brand needs, from the first idea to a customer conversation.
Community management
Publish, listen and participate with your brand’s voice.
- Calendar and publishing
- Moderation and listening
- Comment management
Reels, Stories and carousels
Ideas built for each format and produced in-house.
- Concepts, scripts and design
- Vertical filming and editing
- Series and adaptations
Customer care
Turn messages and comments into helpful answers.
- Protocols and responses
- Issue escalation
- Coordination with your team
Instagram Ads
Give ideas reach and connect campaigns with business goals.
- Audiences and creative
- Reels, Stories and feed
- Measurement and optimisation
Creators and experiences
Give your community a reason to participate.
- Collaborations and UGC
- Launches and participation
- Event coverage
Instagram services
From an Instagram profile to a brand worth following.
One channel, many ways to connect. We bring together the skills your brand needs, from the first idea to a customer conversation.
01↓02↓03↓04↓05↓06↓07↓08↓09↓10↓11↓12↓
Instagram strategy
Audit, objectives, audiences, positioning and roadmap.
Editorial planning
Content pillars, tone, calendar and approval processes.
Community management
Publishing, listening, moderation and daily conversations.
Customer care
Direct messages, enquiries and issue escalation.
Reels and vertical video
Scripts, filming, editing, subtitles and versions.
Stories and carousels
Storytelling, design and interaction to explain and connect.
Instagram Ads
Planning, creative, activation and campaign optimisation.
Creators and UGC
Selection, briefing, coordination and usage rights.
Brand activations
Launches, collaborations and participatory experiences.
Event coverage
Live content and edits that extend the experience.
Profile and Meta ecosystem
Bio, highlights, links, assets and access organised.
Analytics and reporting
Content, community, conversations and business results.
Strategy · Content · Community · Ads
Strategy, creative and management in one team.
Karmina brings together media, content, design, data and operations specialists to give every campaign continuity.
People+50 professionals
A team that understands your brand.
Strategists, community managers, creatives and media specialists working with your team.
ExperienceSince 2015 · +1,200 companies
Production for Instagram’s pace.
Scripts, design, filming and editing to produce distinctive content and adapt each idea to its format.
TechnologyInstagram Insights · Meta
Data to decide the next step.
We read reach, engagement, conversations and results to refine content, management and campaigns.
Social Media Tools
The tools behind your Instagram.
Planning, listening, design and video. We connect specialist tools to support your content and the day-to-day management of your account.
Data Driven Marketing
From platform data to business results.
We connect spend, ads, conversions and CRM to understand Instagram performance. CPA, ROAS and lead quality are defined using comparable sources and periods.
We compare attribution with sales and margin. For lead generation, we track which contacts become opportunities. Each review ends with a decision: maintain, test, adjust or scale.
- Tailored dashboard
- Channels + business
- Shared definitions
- Actionable decisions
Conversion content · In-house production
Creative is part of performance.
We produce concepts, hooks, scripts, Reels, carousels and UGC to explain an offer, address an objection or prompt a decision. Every variant has a hypothesis.
As a Social Media agency, we connect organic content and ads through a consistent voice. Campaign findings inform the next brief: new angles, tests and channel-specific versions.
- Concept and script
- In-house production
- Channel-specific variants
- Testing and learning
Pardo 1927 · Product and story
Grupo Stop · Community and trust
In-house production
We turn brands into content creators.
Strategy, filming, design, editing and adaptations come together in one team. Each brand can react sooner, publish better and build its own voice in every channel.
Explore the full portfolio
Campaign content
Aena
View project ↗
Brand content
Sapporo
View project ↗Brand in motion
Glow White
View project ↗
Campaign content
Pans & Company
View project ↗Four brands, four voices. Swipe to explore
Relationships built over time
Brands that are part of Karmina’s experience.
A selection of brands from Karmina’s experience across different specialisms.
People, purpose & performance
Talent shows. So does a close working relationship.
We work as an extension of your team: bringing strategic thinking, creative craft and hands-on production from Barcelona, Madrid and Buenos Aires.
B CorpA good project starts with a good question
What do you want your Instagram to achieve?
Tell us about your profile, what your team needs and what you want to change. We can start with strategy, channel management, a campaign or an activation.
Prefer to get straight to the point?Email proyectos@agenciakarmina.com or call +34 638 288 746.