Auditing and roadmap
A clear starting point for building a meaningful presence.
- Profile, audience and competition
- Positioning and tone
- Objectives and editorial plan
LinkedIn Agency · Barcelona · Madrid
Specialist agency
on LinkedIn
We are a LinkedIn agency in Barcelona and Madrid. We help companies from all over Spain build authority, connect with decision-makers, and generate business opportunities through B2B strategy, content, page management, and LinkedIn Ads.
Barcelona · Madrid · Buenos AiresStrategy · Content · Community · Ads
LinkedIn · Karmina
Your experience deserves to reach those who make decisions.
Visit our LinkedIn ↗Strategy, creativity, and a team to connect your brand with its community.Karmina · Barcelona · MadridIn B2B, a decision rarely depends on a single advertisement. We work on positioning your company, the voice of its specialists, and the content that answers the questions of the purchasing committee. We define who you want to reach, what problem you solve, and what test each interlocutor needs.
We align marketing and sales with a shared calendar, qualified lead criteria, and follow-up that continues after the form is submitted. Karmina’s expertise in social media, production, and media is at your service throughout your sales cycle.
2015Start of Karmina's career
+50Professionals from the agency
+1.200Companies accompanied by Karmina
360°Strategy, content, community, and media
The service, from start to finish
Everything your brand can do on LinkedIn.
One channel, many ways to connect. We combine the specialties your brand needs, from the initial idea to the conversation with a client.
Community management
Publish, listen to, and engage with the voice of your brand.
- Calendar and publication
- Moderation and listening
- Comment management
Documents, video and articles
Ideas designed for each format and produced within the team.
- Concepts, scripts and design
- Vertical filming and editing
- Series and adaptations
Customer service
Convert messages and comments into useful responses.
- Protocols and responses
- Derivation of incidents
- Coordination with your team
LinkedIn Ads
Broaden the reach of ideas and connect campaigns with business objectives.
- Auditions and creativity
- Document Ads, Video and Thought Leader Ads
- Measurement and optimization
Creators and experiences
Giving the community reasons to participate.
- Collaborations and UGC
- Releases and dynamics
- Event coverage
LinkedIn Services · From A to Z
Everything your company needs on LinkedIn.
LinkedIn audit
We analyze the page, profiles, content, competition, and opportunities in the sector.
B2B Strategy
We defined value propositions, buyers, messages, and business objectives.
Expert content
Interviews, articles, and publications with a recognizable professional voice.
B2B Video
Script, shooting and editing of interviews, demonstrations and use cases.
Community management
Publishing, listening to, and managing conversations with response criteria.
Personal mark of leadership
Editorial support for spokespeople with approval of each content.
LinkedIn Ads
Media plan, configuration, creativity, follow-up and optimization.
Lead Gen Forms
Forms, content offers, and connection with the commercial process.
Social selling
Research method and business conversation without mass messages.
Analytics and reporting
Reading of results by audience, content, and commercial phase.
Strategy · Content · Community · Ads
Strategy, creativity, and management in the same team.
The experience of Karmina brings together media, content, design, data, and operations specialists to ensure the continuity of each campaign.
People+50 professionals
A team that knows your brand.
Strategists, community managers, creatives, and media specialists coordinated with your team.
ExperienceSince 2015 · +1,200 companies
Production for the LinkedIn rhythm.
Scriptwriting, design, filming, and editing to produce content with identity and adapt each idea to the format.
TechnologyCampaign Manager · Page Analytics
Data to decide the next step.
We read reach, interaction, conversations, and results to adjust content, management, and campaigns.
LinkedIn ecosystem
Tools with a specific function.
Data-Driven Marketing
From platform data to business results.
We connect investment, ads, conversions, and CRM to read LinkedIn performance. We define CPA, ROAS, and lead quality with comparable sources and periods.
We compare attribution with sales and margin. In acquisition, we track which leads turn into opportunities. Each review ends with a decision: to keep, test, adjust, or scale.
We measure the cost per qualified lead, meetings and opportunities accepted by sales. We compare the results of Campaign Manager with the CRM and review the lead-to-sale maturity timeline: a submitted form does not equate to a sale. The reporting distinguishes professional reach, interaction, lead generation and pipeline progress.
- Customized dashboard
- Channels + business
- Shared definitions
- Actionable decisions
Conversion content · In-house production
Creativity is a part of performance.
We produce downloadable documents, interviews, use cases, articles, newsletters, and expert videos to explain an offer, resolve an objection, or activate a decision. Each variant answers to a hypothesis.
As a Social Media agency, we connect organic content and ads with a consistent voice. The campaign result feeds into the next brief: new angles, tests, and versions per channel.
- Concept and script
- In-house production
- Variations per channel
- Testing and learning
Pardo 1927 · Product and storytelling
Grupo Stop · Community and trust
In-house production
We turn brands into content creators.
Strategy, shooting, design, editing, and adaptations all coexist within the team. This way, each brand can react faster, publish better, and build a unique voice across every channel.
See the full portfolio
Campaign content
Aena
See case ↗
Brand content
Sapporo
See case ↗
Brand in motion
Glow White
See case ↗
Campaign content
Pans & Company
See case ↗Four brands, four visual languages. Swipe to see more
Relationships that are built
Brands that are part of Karmina’s experience.
A selection of brands that form part of Karmina's experience in various specialties.
People, purpose & performance
Talent shows. So does our closeness.
We work as an extension of each team: with a strategic perspective, creative craftsmanship, and a real ability to execute from Barcelona, Madrid, and Buenos Aires.
B CorpA good project starts with a good question
What do you want to achieve with your LinkedIn?
Tell us how your profile is, what your team needs and what you would like to change. We can start with a strategy, channel management, a campaign or an activation.
Prefer to get straight to the point?Write to proyectos@agenciakarmina.com or call 638 288 746.
LINKEDIN, WITH CLEAR IDEAS
Frequently asked questions about our LinkedIn agency
Services, tools and working methods from Barcelona and Madrid for companies from all over Spain.
What does a LinkedIn agency for businesses do?
It connects corporate positioning with content, community, and advertising directed at professional audiences. The work starts with the business: who are you selling to, how the purchase is made, and what knowledge your team can bring to the table.
The proposal can include a company page, spokespeople, production, LinkedIn Ads, lead generation, and reporting. We agree on deliverables and responsibilities so that the channel's activity supports verifiable goals.
Do you work on LinkedIn from Barcelona and Madrid for the whole of Spain?
Yes. We coordinate strategy, interviews, design, production, and campaigns with companies from all over Spain. We organize the in-person sessions when they add value, and we maintain approvals and follow-up in a shared operation.
We adapt messages based on sector, market, and interlocutor. The agency’s location helps coordinate the work; the selection of audiences depends on where your buyers are located.
What is the difference between managing LinkedIn and hiring LinkedIn Ads?
Organic management builds a consistent presence: page, posts, conversation, and spokespeople. LinkedIn Ads adds paid distribution and campaign goals with their own budget and measurement.
We can work on both areas together or separately. Organic content helps us understand what the community is interested in, and campaigns allow us to test messages with defined professional audiences.
How do you measure the quality of B2B leads?
We agree criteria with sales: company fit, contact role, need and commercial progress. We follow the cost per qualified contact and opportunity, in addition to the cost per form.
Integrations and reporting depend on the CRM and the available access. We distinguish the LinkedIn attribution from the recorded sales and consider the maturity time of each cycle.
Do you manage personal branding and employee advocacy?
We accompany managers and specialists with interviews, planning, and editing. Each person validates their voice, opinions, and publications.
The ambassador program includes training and guidelines for voluntary participation. It does not require sharing credentials or posting messages that the team does not recognize as its own.
Do you include Sales Navigator, Business Manager, and Conversions API?
We can define its fit, organize assets, train the team, and coordinate integrations. Sales Navigator supports business research; Business Manager organizes access; conversion tools help measure.
The technical scope, licenses, and availability are detailed in the proposal. The configuration of a tool does not replace a relevant offer or a commercial process that addresses the contacts.
How much does a LinkedIn agency cost?
It depends on the number of profiles, production, campaigns, markets and integrations. We differentiate between fees, advertising investment, licenses and extraordinary production.
We started with a shared audit and priorities. The plan includes deliverables, frequency, responsibilities, and metrics, without guaranteeing positions, leads, or sales that depend on multiple factors.