Auditing and roadmap
A clear starting point for building a meaningful presence.
- Profile, audience and competition
- Positioning and tone
- Objectives and editorial plan
Pinterest agency · Barcelona · Madrid
Specialist agency
on Pinterest
Ideas that are saved.
We are a Pinterest agency in Barcelona and Madrid. We connect visual search, content, and Pinterest Ads so that your brand is part of what people discover, save, and buy. Strategy, design of Pins, and ecommerce for companies from all over Spain.
Barcelona · Madrid · Buenos AiresStrategy · Content · Community · Ads
Pinterest · Karmina
To be present when the next idea begins.
Visit our Pinterest ↗Strategy, creativity, and a team to connect your brand with its community.Karmina · Barcelona · MadridPinterest supports decisions that begin long before buying: a renovation, a trip, a recipe, or a new style. We organize your content around those intentions and create Pins that help you envision the result, understand the product, and take the next step.
We work on profile, boards, catalog, and campaigns as a single journey. The strategy combines lasting content and seasonal calendars with a website prepared to receive visits. We measure which topics generate interest, useful traffic, and sales, without reducing the channel to the number of followers.
2015Start of Karmina's career
+50Professionals from the agency
+1.200Companies accompanied by Karmina
360°Strategy, content, community, and media
The service, from start to finish
Everything your brand can do on Pinterest.
One channel, many ways to connect. We combine the specialties your brand needs, from the initial idea to the conversation with a client.
Community management
Publish, listen to, and engage with the voice of your brand.
- Calendar and publication
- Moderation and listening
- Comment management
Image and video pins
Ideas designed for each format and produced within the team.
- Concepts, scripts and design
- Vertical filming and editing
- Series and adaptations
Customer service
Convert messages and comments into useful responses.
- Protocols and responses
- Derivation of incidents
- Coordination with your team
Pinterest Ads
Broaden the reach of ideas and connect campaigns with business objectives.
- Auditions and creativity
- Images, video and catalog ads
- Measurement and optimization
Creators and experiences
Giving the community reasons to participate.
- Collaborations and UGC
- Releases and dynamics
- Event coverage
Pinterest services · From A to Z
Everything your company needs on Pinterest.
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Audit of Pinterest
We review profiles, boards, Pins, links, and catalog opportunities.
Visual search strategy
We connect product categories with search needs and intentions.
Account for companies
Configuration of the commercial profile and organization of access.
Keyword research
Topics and terms for titles, descriptions, and dashboards.
Panel architecture
Clear categories to organize your brand's visual universe.
Design of Pins
Vertical compositions with product, context and mobile reading.
Video for Pinterest
Tutorials, demonstrations and visual stories adapted for the channel.
Editorial calendar
Production and publication coordinated with releases and seasons.
Pinterest Trends
Trend reading to prioritize ideas and publishing moments.
Pinterest Predicts
Exploring trends as a starting point for creativity, not as a guarantee.
Pinterest Ads
Goals, audiences, budget, creativity, and optimization.
Performance+
Evaluation and testing of automation according to the objectives of the account.
Product catalogs
Feed preparation, attributes, variants, and error review.
Shopping Ads
Campaigns to showcase products and drive store visits.
Product Pins
Commercial information consistent with price and availability.
Rich Pins
Coordination of the marking of items, recipes or products on the website.
Domain verification
Support to link the website with the company account.
Ecommerce integration
Coordination with Shopify, WooCommerce or other compatible solutions.
Pinterest Tag
Definition and verification of events relevant to the business.
Conversion API
Technical coordination of server signals and deduplication.
Audience and remarketing
Relevant segments according to signals, permissions, and availability.
Landing pages
Continuity between the Pin promise and the landing page.
Card optimization
Images, text, and mobile experience that help you decide.
Testing of creativity
Frame testing, message, product, and call to action.
Business reporting
Traffic analysis, conversions and content contribution.
Formation of the team
Editorial guidelines and routines to maintain the channel with discretion.
Strategy · Content · Community · Ads
Strategy, creativity, and management in the same team.
The experience of Karmina brings together media, content, design, data, and operations specialists to ensure the continuity of each campaign.
People+50 professionals
A team that knows your brand.
Strategists, community managers, creatives, and media specialists coordinated with your team.
ExperienceSince 2015 · +1,200 companies
Production for the rhythm of Pinterest.
Scriptwriting, design, filming, and editing to produce content with identity and adapt each idea to the format.
TechnologyPinterest Analytics · Ads Manager
Data to decide the next step.
We read reach, interaction, conversations, and results to adjust content, management, and campaigns.
Pinterest Ecosystem
Tools with a specific function.
Data-Driven Marketing
From platform data to business results.
We connect investment, ads, conversions, and CRM to read Pinterest’s performance. We define CPA, ROAS, and lead quality with comparable sources and periods.
We compare attribution with sales and margin. In acquisition, we track which leads turn into opportunities. Each review ends with a decision: to keep, test, adjust, or scale.
We analyze impressions, saved views, exit clicks, and conversions by topic, format, and season. We contrast Pinterest Analytics and Ads Manager with web analytics, orders, and margin. We review attribution windows and avoid adding sales attributed to multiple platforms as if they were separate.
- Customized dashboard
- Channels + business
- Shared definitions
- Actionable decisions
Conversion content · In-house production
Creativity is a part of performance.
We produce product pins, visual guides, tutorials, inspiration compositions, and video to explain an offer, resolve an objection, or trigger a decision. Each variant responds to a hypothesis.
As a Social Media agency, we connect organic content and ads with a consistent voice. The campaign result feeds into the next brief: new angles, tests, and versions per channel.
- Concept and script
- In-house production
- Variations per channel
- Testing and learning
Pardo 1927 · Product and storytelling
Grupo Stop · Community and trust
In-house production
We turn brands into content creators.
Strategy, shooting, design, editing, and adaptations all coexist within the team. This way, each brand can react faster, publish better, and build a unique voice across every channel.
See the full portfolio
Campaign content
Aena
See case ↗
Brand content
Sapporo
See case ↗
Brand in motion
Glow White
See case ↗
Campaign content
Pans & Company
See case ↗Four brands, four visual languages. Swipe to see more
Relationships that are built
Brands that are part of Karmina’s experience.
A selection of brands that form part of Karmina's experience in various specialties.
People, purpose & performance
Talent shows. So does our closeness.
We work as an extension of each team: with a strategic perspective, creative craftsmanship, and a real ability to execute from Barcelona, Madrid, and Buenos Aires.
B CorpA good project starts with a good question
What do you want to achieve with your Pinterest?
Tell us how your profile is, what your team needs and what you would like to change. We can start with a strategy, channel management, a campaign or an activation.
Prefer to get straight to the point?Write to proyectos@agenciakarmina.com or call 638 288 746.
PINTEREST, WITH CLEAR IDEAS
Frequently asked questions about our Pinterest agency
Services, tools and working methods from Barcelona and Madrid for companies from all over Spain.
What does a Pinterest agency do?
It combines visual search strategy, design, publishing, cataloging, and advertising. It helps ensure that a company's products and content appear in a context that is useful to people who are planning or searching for ideas.
At Karmina, we work from auditing to traffic and results measurement. The scope can focus on organic content, Pinterest Ads, or a comprehensive strategy.
For which businesses can Pinterest make sense?
We assess whether there is a visual intent surrounding your offering: decoration, fashion, beauty, food, travel, creative projects, and other categories can have relevant paths.
The decision is based on the market, searches, the catalog, and the website. We do not recommend investing solely based on aesthetic appeal: we need a clear proposition and a destination that meets expectations.
Do you work on Pinterest in Barcelona, Madrid and all over Spain?
Yes. We coordinate strategy, design, production, and campaigns with companies from all over Spain through our teams in Barcelona and Madrid.
We organize materials, approvals, and schedules according to the pace of business. We adapt categories and messages to the target markets, not just the location of the company.
Can SEO be done on Pinterest?
We work on keywords, titles, descriptions, and board structure to ensure that the content is understandable and relevant. Images should respond to the same intent as the text and link.
Pinterest is a visual discovery environment with its own criteria. We do not guarantee positions and distinguish that work from web positioning in search engines.
Do we need ecommerce to hire Pinterest Ads?
Not always. Pinterest can support discovery and traffic to relevant content, services, or other pages, depending on the goals and formats available.
Catalog campaigns require products, marketing information, and a website that meets the relevant requirements. We review this fit before proposing Shopping Ads.
What do catalogs, Rich Pins, and Performance+ include?
They are different tools: the catalog organizes products; Rich Pins synchronizes certain web data; Performance+ incorporates advertising automation. We choose each one based on its function.
The specific proposal includes configuration, maintenance, production, external licenses if any, and technical integration. We confirm the account's availability and requirements before activating.
How much does it cost to manage Pinterest and when is it evaluated?
The budget depends on the volume of Pins, languages, catalog, production, and campaigns. We separate fees, advertising investment, and technical work.
We agree on an initial situation and a review schedule that takes seasonality into account. We evaluate useful traffic and conversions along with leads and visibility, without guaranteeing guaranteed sales.