Technical SEO
A base that makes it easy for search engines to discover and understand your website.
- Crawling and indexing
- Architecture and internal linking
- Performance and Core Web Vitals
Specialized SEO agency · Barcelona · Madrid
SEO Agency. Visibility that generates business.
We connect technical SEO, content, web development, and authority so that people who need what you offer find you. With data, creativity, and AI applied to positioning.
Barcelona · Madrid · Buenos AiresTechnique · Content · Authority · Conversion
SEO with a business perspective
An SEO agency connecting technology, creativity and your business.
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At Karmina, we are a specialized SEO agency that works on organic positioning from the ground up: how your website is structured, what your audience needs, and what makes your brand relevant. We prioritize opportunities that can attract qualified visitors and convert them into inquiries, sales, and relationships.
We audit, define the strategy and bring it to production. We create and maintain websites, develop content, and work on linkbuilding and media relations. The technical and creative team shares a roadmap, with data-driven tracking and AI overseen by specialists.
Get to know KarminaSix levers. A shared goal.
Six approaches to boost your organic visibility.
An accessible website, useful answers, and a brand with authority. We connect these six approaches so that improvements can reach production and we can measure their contribution to the business.
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SEO content
Getting better answers starts with understanding the search intent.
- Keyword research
- Editorial plan and writing
- Content update
Linkbuilding and the press
Stories and resources that deserve to be mentioned.
- Digital PR and related media
- Relevant editorial links
- Review of the link profile
Websites that rank
We create and maintain websites with SEO integrated from the very beginning.
- Web design and development
- Migrations and redirections
- Maintenance and evolution
Data-Driven SEO
Visibility, traffic and business in a shared reading.
- Search Console and analytics
- Customized dashboards
- Priorities and follow-up
SEO, GEO and AI
We improve your SEO foundations and assess your presence in AI-generated answers.
- Useful and verifiable content
- Visibility monitoring
- AI with human review
One agency, many specializations
SEO services for every stage of your project.
From a one-time audit to ongoing positioning management. We agree on scope, responsibilities, and goals based on your website, market, and available resources for implementation.
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SEO Audit
Technical assessment, content, competitors and priorities.
Technical SEO
Crawling, indexing, canonicalisation and performance.
Strategy and keyword research
Demand, search intent, and business opportunities.
Architecture and SEO on page
Pages, hierarchy, metadata, and internal links.
SEO content
Writing, editing, and updating with expert judgment.
Linkbuilding and Digital PR
Citable resources, press and editorial relations.
Local SEO
Visibility by location, tabs, and service pages.
SEO for e-commerce
Categories, product cards, filters, and catalog.
Data-Driven SEO
Dashboards, conversions, and organic channel tracking.
Web creation and maintenance
Design, development, and continuous technical improvement.
Migration SEO
Mapping of URLs, redirections, and tracking of changes.
GEO and visibility in AI
Diagnosis and follow-up of generative responses.
Three capabilities. One team.
Technical and creative team. The same SEO strategy.
A strategy works when someone understands it, knows how to execute it, and has the systems in place to learn without losing control.
PeopleMultidisciplinary team
Specialists who turn diagnoses into improvements.
Coordinated SEO strategy, development, content, creativity, and analytics profiles to resolve the dependencies between the website, the message, and measurement.
ExperienceExperience since 2015
Creativity to respond with a unique voice.
We transform your team's knowledge into useful content: service pages, guides, resources, and pieces that explain what makes your brand unique.
TechnologyAI + expert opinion
More analytical capacity. Decisions reviewed by experts.
We apply AI to group queries, prepare briefs, and detect changes. The specialists validate the sources, priority, and each proposal before implementing it.
Method and follow-up
From diagnosis to continuous improvement.
Each cycle ends with implemented changes, a review of results, and new priorities. We share what we do, why, and what we need from your team.
01Understanding
Business, audience, competition and starting point.
We align goals, review your market, and define what growth means for your business.
02Auditing
Technical review, content, and authority.
We identify barriers that prevent search engines from crawling, understanding and assessing your website.
03Prioritize
Impact, effort and dependencies.
We converted the findings into a roadmap with responsible and next steps.
04Implement
Development, content and dissemination.
We are bringing the improvements to production with the technical and creative teams working together.
05Measuring
Visibility, traffic, and conversions.
We read the results alongside the changes made and the context of the business.
06Improve
Learn and move forward again.
We adjust priorities and begin the next cycle using what we have learned.
↶ Each learning opens the next cycle. Explore each stage.
Web creation and maintenance
We build the website. We take care of its SEO evolution.
We design and develop websites with architecture, user experience, and positioning that are thought out from the outset. We organize services and categories, prepare templates, and connect the measurement so that each page has a clear function.
In existing websites, we implement improvements in speed, navigation, indexing, and content. Maintenance allows us to detect issues and keep up with changes in the business without losing sight of technical quality.
If you change your domain, CMS or structure, we plan the migration: inventory of URLs, equivalences, redirections, validation and subsequent follow-up.
Let's talk about your website ↗Linkbuilding · Digital PR · Press
Authority that is built with relevant stories.
We connect SEO and communication to create resources, data, and stories that media and publications in your sector can cite. We look for thematic affinity, editorial context, and a real audience.
We review your link profile, detect mentions without links, and propose digital PR and press relations actions. The selection of the medium and the value of the piece matter just as much as the link.
Paid collaborations are identified as such and their links are properly labeled. Editorial coverage depends on the criteria of each medium; we prioritize relevance and quality of the proposal.
Let's work on your authority ↗Data-Driven Marketing
Data Driven SEO. Data to decide where to grow.
We connect Search Console, web analytics, and, when available, CRM data to correlate organic visibility, visits, and conversions. We separate brand and discovery searches to better understand the evolution.
We continue to analyze queries, page views, clicks, CTR, and conversions using shared definitions. We review variations in conjunction with seasonality and the changes implemented to decide the next step.
- Customized dashboard
- Channels + business
- Shared definitions
- Actionable decisions
SEO content · In-house production
Content that answers searches and expresses your brand.
We investigate what your audience asks and what they need to make a decision. We create service pages, categories, articles, and resources with clear structure, unique information, and consistent calls to action.
Our creative team transforms your business knowledge into useful texts, images, and videos. We review accuracy, tone, search intent, and internal links, and update the content that needs to evolve.
- Intent of search
- Expert knowledge
- In-house production
- Editorial update
Pardo 1927 · Product and storytelling
Grupo Stop · Community and trust
Google Discover · Content that connects
Connect with your audience before they find you.
Google Discover recommends content based on each person's interests, without the need to type a query. An opportunity to bring your brand to new audiences with relevant stories and a unique perspective.
We work on topics and headlines that are true to the content and high-quality images. We combine editorial criteria, current affairs, and a solid technical base to ensure that your publications can be discovered.
We analyze the available performance in Search Console and adjust the editorial plan. Presence on Discover is not guaranteed and your traffic may vary: we integrate it as a complement to your SEO strategy.
- Audience interests
- Original stories
- Quality images
- Editorial follow-up
AI Overviews · Visibility in AI responses
Make your content help build the answer.
AI Overviews brings together information and links in an AI-generated summary within Google. Search evolves: in addition to finding a page, people can discover sources that expand and support a response.
We strengthen the SEO base and create clear, useful, and verifiable content. We work on your audience's questions, expert knowledge, and brand consistency to facilitate the understanding of each page.
We review queries and sources to detect opportunities and track the evolution of visibility. Google decides which answers and links to show; there is no formula that guarantees appearing.
- Verifiable content
- Questions and context
- Technical SEO base
- Follow-up of sources
Positioning grows when strategy, content, and development advance together.
This is how we work: clear priorities, implemented improvements, and results that help us decide on the next step.
Karmina AI Studio · SEO and AI
AI applied to positioning, with specialists in charge.
We use AI to speed up analysis, research, and SEO monitoring. We combine it with technical and editorial expertise; we contrast the data and review the proposals before taking action.
SEO Diagnosis
Detect barriers and prioritize opportunities.
We cross-referenced technical and editorial findings to prepare an SEO roadmap. The team validates each issue and proposes specific tasks with priority and accountability.
- Organic goals and priority pages.
- Crawling, indexing and website architecture.
- Content, intent, and internal links.
- Priorities, dependencies and indicators.
Assisted research
From consultations to a useful content plan.
AI helps organize consultations and compare topics. The team compares the results with search data and business knowledge to develop editorial briefs.
- Aggregation by search intent.
- Detection of content gaps.
- Structure proposals and internal links.
- Editing, verification, and human approval.
SEO / GEO Monitor
A technical and editorial roadmap that doesn't lose its thread.
It orders the SEO and GEO tracking over defined sources, verifiable changes, and tasks with accountability.
- Technical issues and content evolution.
- Search queries, entities and editorial opportunities.
- Visibility indicators in search engines and models.
- Backlog, priority, evidence, and human review.
Dashboard Builder
Comparable data to decide what to keep, change, or scale up.
It connects sources and prepares a shared reading. Automation consolidates; the team validates definitions, context, and conclusions.
- Search Console, analytics, and commercial results.
- Shared dictionary of metrics.
- Alerts, incidents, and traceability.
- Executive reading and subsequent actions.
Ad hoc agents
An agent for a specific mission, not one for everything.
We design agents with authorized knowledge, proportional permissions, and checkpoints. They can investigate, prepare, order, compare, or alert.
- Preparation of briefs from authorized sources.
- Review of consistency and editorial quality.
- Track changes and pending tasks.
- Researching issues and questions from the sector.
Relationships that are built
Brands that have trusted Karmina.
A selection of clients from the agency across various specializations. Each project has its own scope; we define the team and the SEO plan your business needs with you.
The team that makes it possible
A team that combines strategy, creativity, data, and execution.
The SEO project relies on the agency's capabilities: development and content, account management and operational coordination. These are some of the professionals at Karmina.
Getting to know the entire team
Laura Sabio
Social Media Manager
Jonan Basterra
Social Media & Account Director
Martina Díaz
Finance & Business Director
Pep Casas
Ads Specialist
Roger López
Account Executive
Daniel Mallén
Operations Manager
A good project starts with a good question
Let's talk about the positioning of your website.
Tell us what your website is about, what audience you want to reach and what you need to improve. We will review the context to discuss the scope and next steps of your SEO strategy.
Prefer to get straight to the point?Write to proyectos@agenciakarmina.com or call 638 288 746.
Frequently asked questions about SEO
What you should know before you start.
What does an SEO strategy include?
We start with a technical and content audit, study the demand, and prioritize a roadmap. According to the project, we include web development, copywriting, local SEO, linkbuilding, and measurement. The scope and deliverables are agreed upon before we begin.
How long does it take for SEO to show results?
It depends on the starting point, the competition, the resources, and the pace of implementation. Some improvements are detected earlier than others; organic growth usually requires several months of work and follow-up. We do not guarantee universal positions or deadlines.
Can you create the website and maintain it afterwards?
Yes. We connect design, development, and SEO from the initial architecture, and we can continue with technical maintenance, performance improvements, content updates, and tracking of positioning.
How do you handle linkbuilding and the press?
We propose relevant resources and stories for related media outlets, review link profiles, and seek editorial opportunities. In paid collaborations, we identify the commercial relationship and use the corresponding link labeling.
What does AI contribute to positioning?
It helps us organize information, prepare research, and detect changes. Each proposal undergoes technical or editorial review. To ensure visibility in generative responses, we work with a solid SEO base and useful content; the appearance in those responses depends on each platform.
How do we measure whether SEO brings business?
We agree on indicators for visibility, qualified traffic and conversions. We connect available data in dashboards and review queries, pages and results alongside the changes made. Where the CRM allows it, we also assess the quality of leads.