Auditing and roadmap
A clear starting point for building a meaningful presence.
- Profile, audience and competition
- Positioning and tone
- Objectives and editorial plan
Snapchat Agency · Barcelona · Madrid
Specialist agency
on Snapchat
Stories that are lived.
We are a Snapchat agency in Barcelona and Madrid. We design strategies, vertical content, Snapchat Ads, and augmented reality experiences for brands from all over Spain. We connect creativity, audience profiles, and measurement with the role your business needs to give to the channel.
Barcelona · Madrid · Buenos AiresStrategy · Content · Community · Ads
Snapchat · Karmina
Your brand within the experience.
Visit our Snapchat ↗Strategy, creativity, and a team to connect your brand with its community.Karmina · Barcelona · MadridSnapchat has its own language: camera, stories, interaction, and content designed for mobile devices. Before activating a campaign, we review your audience’s presence, markets, and your brand’s ability to provide a relevant experience.
We combine strategy, production and media with clear operational procedures. From a product video to an augmented reality lens, we define what each piece should do and how it will be evaluated. The plan can focus on visibility, traffic, acquisition, ecommerce or an app.
2015Start of Karmina's career
+50Professionals from the agency
+1.200Companies accompanied by Karmina
360°Strategy, content, community, and media
The service, from start to finish
Everything your brand can do on Snapchat.
One channel, many ways to connect. We combine the specialties your brand needs, from the initial idea to the conversation with a client.
Community management
Publish, listen to, and engage with the voice of your brand.
- Calendar and publication
- Moderation and listening
- Comment management
Stories, Spotlight and video
Ideas designed for each format and produced within the team.
- Concepts, scripts and design
- Vertical filming and editing
- Series and adaptations
Customer service
Convert messages and comments into useful responses.
- Protocols and responses
- Derivation of incidents
- Coordination with your team
Snapchat Ads
Broaden the reach of ideas and connect campaigns with business objectives.
- Auditions and creativity
- Story Ads, Collection Ads, and AR Lenses
- Measurement and optimization
Creators and experiences
Giving the community reasons to participate.
- Collaborations and UGC
- Releases and dynamics
- Event coverage
Snapchat services · From A to Z
Everything your company needs on Snapchat.
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Opportunity audit
We evaluate the audience, markets, competition, and the channel's fit.
Snapchat strategy
We define objectives and the role of content, media, and experiences.
Public Profiles
Preparation of the public profile and organization of its contents.
Editorial plan
Calendar of stories, series and relevant moments for the brand.
Stories
Script and production of sequences that invite the viewer to keep watching.
Spotlight
Vertical video pieces adapted to content discovery.
Vertical production
Filming, editing, subtitles, and versions for mobile use.
Creators and UGC
Selection, briefing, approvals, and rights of use for materials.
Community management
Response and moderation on the surfaces that the account allows.
Event coverage
Visual storytelling and elements to prolong an activation.
Snapchat Ads
Media plan, configuration, monitoring and optimization.
Single Image or Video Ads
Advertising pieces with a clear action, whether in image or video form.
Story Ads
Sequences to explain proposals and develop a narrative.
Collection Ads
Products presented with access to the store or destination page.
Commercials
Audiovisual creativity for eligible advertising formats.
Sponsored Snaps
Assessment of the format, linked profile and campaign requirements.
Augmented reality lenses
Concept, design, and coordination of the development of AR experiences.
Lens Studio
Technical production and testing of Lenses with an agreed scope.
Activations with Snapcodes
Connection between physical supports and digital experiences.
Dynamic catalogs and ads
Product feed and campaigns connected with ecommerce.
Campaigns for apps
Capture and reactivation with measurement of relevant events.
Snap Pixel
Event plan, coordinated installation and validation.
Conversion API
Server signals and deduplication review with the technical team.
Business Manager
Organization of accounts, assets, collaborators, and permissions.
Analytics and experimentation
Creative testing and reading performance by objective.
Training and support
Guides for content, approvals, and the continuity of the channel.
Strategy · Content · Community · Ads
Strategy, creativity, and management in the same team.
The experience of Karmina brings together media, content, design, data, and operations specialists to ensure the continuity of each campaign.
People+50 professionals
A team that knows your brand.
Strategists, community managers, creatives, and media specialists coordinated with your team.
ExperienceSince 2015 · +1,200 companies
Production for the rhythm of Snapchat.
Scriptwriting, design, filming, and editing to produce content with identity and adapt each idea to the format.
TechnologyAds Manager · Public Profile Insights
Data to decide the next step.
We read reach, interaction, conversations, and results to adjust content, management, and campaigns.
Snapchat Ecosystem
Tools with a specific function.
Data-Driven Marketing
From platform data to business results.
We connect investment, ads, conversions, and CRM to read Snapchat performance. We define CPA, ROAS, and lead quality with comparable sources and periods.
We compare attribution with sales and margin. In acquisition, we track which leads turn into opportunities. Each review ends with a decision: to keep, test, adjust, or scale.
We measure views, interaction, and subsequent actions according to the objective. In ecommerce, we compare purchases and margins; in apps, relevant installations and events with the available measurement system. AR experiences also require a reading of usage and engagement. The dashboard separates these signals from the attributed conversions.
- Customized dashboard
- Channels + business
- Shared definitions
- Actionable decisions
Conversion content · In-house production
Creativity is a part of performance.
We produce Stories, vertical videos, demos, UGC pieces, and AR experience concepts to explain an offer, resolve an objection, or trigger a decision. Each variant responds to a hypothesis.
As a Social Media agency, we connect organic content and ads with a consistent voice. The campaign result feeds into the next brief: new angles, tests, and versions per channel.
- Concept and script
- In-house production
- Variations per channel
- Testing and learning
Pardo 1927 · Product and storytelling
Grupo Stop · Community and trust
In-house production
We turn brands into content creators.
Strategy, shooting, design, editing, and adaptations all coexist within the team. This way, each brand can react faster, publish better, and build a unique voice across every channel.
See the full portfolio
Campaign content
Aena
See case ↗
Brand content
Sapporo
See case ↗
Brand in motion
Glow White
See case ↗
Campaign content
Pans & Company
See case ↗Four brands, four visual languages. Swipe to see more
Relationships that are built
Brands that are part of Karmina’s experience.
A selection of brands that form part of Karmina's experience in various specialties.
People, purpose & performance
Talent shows. So does our closeness.
We work as an extension of each team: with a strategic perspective, creative craftsmanship, and a real ability to execute from Barcelona, Madrid, and Buenos Aires.
B CorpA good project starts with a good question
What do you want to achieve with your Snapchat?
Tell us how your profile is, what your team needs and what you would like to change. We can start with a strategy, channel management, a campaign or an activation.
Prefer to get straight to the point?Write to proyectos@agenciakarmina.com or call 638 288 746.
SNAPCHAT, WITH CLEAR IDEAS
Frequently asked questions about our Snapchat agency
Services, tools and working methods from Barcelona and Madrid for companies from all over Spain.
What can a Snapchat agency offer?
Strategy, vertical content, public profile, advertising, creators, and AR experiences. The starting point is to check whether the brand's audience and market justify working on the channel.
We agree on objectives and scope before production begins. A one-off campaign, an activation with Lenses, and continuous editorial management all require different resources and measurements.
Do you work from Barcelona and Madrid?
Yes. We coordinate strategy, creativity, and campaigns for companies across Spain, with in-person production when the project requires it.
The planning adapts to the target market and the availability of audiences and formats. It does not assume that all brands need the same presence.
What is the difference between Stories, Spotlight, and Snapchat Ads?
Stories and Spotlight are part of the content and discovery workflow. Snapchat Ads allows you to plan paid distribution and optimize campaigns towards available goals on the platform.
The service defines what is published, what is promoted, and how it relates to the public profile. We produce adapted versions rather than transferring pieces from another channel without reviewing their language.
Can you create filters and augmented reality lenses?
We can propose the concept and coordinate the design, development, and testing of Lenses. We clarify the desired experience: a camera transformation, an interaction, a demonstration, or an event activation.
Technical complexity, 3D assets, and maintenance are budgeted based on scope. We differentiate an interactive lens from a graphic asset and review requirements before publishing it.
Does Snapchat serve ecommerce or to promote an app?
It can be part of both tours if the audience, the proposal, and the measurement fit. There are campaigns and formats focused on product, conversions, and applications.
We review the catalog, mobile website, or app events and start with specific hypotheses. The result is evaluated based on sales, user quality, or business actions, in addition to views.
What do you need to measure with Snap Pixel and CAPI?
An event plan, coordination with the web team, and proper access to assets. We check for signal reception and duplication when browser and server are combined.
Integrations depend on the technical platform and privacy settings. We document what is measured and how it compares to business data.
How much does a Snapchat campaign cost?
The cost depends on production, advertising investment, markets, and potential AR developments. A custom lens and a video campaign have different costs.
The proposal separates fees, media, creator rights, and development. We define a review timeline and criteria to adjust the investment without guaranteeing predetermined results.