Audit and strategy
Find what limits performance and decide where to start.
- Account and campaign review
- Offer, audiences and objectives
- Prioritised roadmap
Social Ads agency · Barcelona · Madrid
Creativity that connects. Social Ads that convert.
We connect strategy, creativity and data to turn social attention into demand, leads and sales. Our specialists care about the ad and everything that happens after the click.
Barcelona · Madrid · Buenos AiresStrategy · Media · Data · Conversion
Social Ads · Since 2015
Every euro needs a purpose. Every campaign, a hypothesis.
Meta
TikTok
LinkedInGoogleBefore opening Ads Manager, we understand what you sell, to whom, at what margin and what holds back a decision. Then we define each network’s role, the creative proposition and the path to conversion.
We can manage campaigns, fix the technical foundations or coordinate media, content, web and CRM. We shape the scope around your team, with clear deliverables, owners and shared decisions.
Meet KarminaThe service, end to end
Everything your Social Ads need.
From the initial audit to the next experiment. Every specialism has a role and a concrete output.
Media and campaigns
Give each platform a role and each budget a rationale.
- Media plan and calendar
- Setup and monitoring
- Optimisation and scaling
Creative for paid social
Ideas people understand quickly and variants that generate learning.
- Concepts, scripts and hooks
- Reels · UGC · carousels
- Production and creative testing
Business Manager
Organised accounts, assets and access for reliable operations.
- Ownership and permissions
- Pixel, events and catalogues
- Verification and issue management
Landing page, store and CRM
Connect the ad’s promise to an experience that makes action easy.
- Mobile web and forms
- Lead capture and qualification
- Sales follow-up
Data and optimisation
Read business outcomes and turn them into the next decision.
- Measurement and attribution
- CPA · ROAS · lead quality
- Dashboard and experiments
Campaigns built around your objective
From creating demand to earning the next sale.
We define what needs to change for your business and choose the right channels, formats and destinations. The metric follows the objective.
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Meta Ads
Facebook and Instagram: discovery, lead generation and sales campaigns.
TikTok Ads
Creative built for the pace and language of the platform.
LinkedIn Ads
Reach the people involved in a B2B purchase.
Pinterest Ads
Be present when an idea starts becoming a purchase.
Awareness and launches
Reach, frequency and messaging to build a recognisable presence.
Lead generation
Offer, form, qualification and connection to sales.
E-commerce
Catalogue, acquisition, renewed interest and margin analysis.
Local campaigns
Demand for shops, centres, bookings and local services.
Remarketing
Stage-specific messages, exclusions and frequency controls.
Creators and UGC
Credible content, usage rights and campaign versions.
Business Manager
Organised accounts, assets and access for reliable operations.
Audit and consultancy
A fresh assessment of accounts, creative, spend and measurement.
Strategy, production and performance
A team that understands the ad and the business.
Karmina brings together media, content, design, data and operations specialists to give every campaign continuity.
People+50 professionals
Specialists who make decisions.
A media lead connects investment and results with the creative team, account management and client objectives.
ExperienceSince 2015 · +1,200 companies
Production connected to the campaign.
The agency’s experience informs production, hypothesis reviews and messaging for each brand and audience.
Technology€119M+ in managed ad spend
More capacity to measure and learn.
Karmina’s managed ad spend reflects the agency’s accumulated experience. We apply it to campaign oversight, data interpretation and optimisation.
Technology that supports your campaigns
We work with the best platforms.
We connect analytics, CRM and data so every campaign can be measured, understood and improved.
Data Driven Marketing
From platform data to business results.
We connect spend, ads, conversions and CRM to understand Social Ads performance. CPA, ROAS and lead quality are defined using comparable sources and periods.
We compare attribution with sales and margin. For lead generation, we track which contacts become opportunities. Each review ends with a decision: maintain, test, adjust or scale.
- Tailored dashboard
- Channels + business
- Shared definitions
- Actionable decisions
Conversion content · In-house production
Creative is part of performance.
We produce concepts, hooks, scripts, Reels, carousels and UGC to explain an offer, address an objection or prompt a decision. Every variant has a hypothesis.
As a Social Media agency, we connect organic content and ads through a consistent voice. Campaign findings inform the next brief: new angles, tests and channel-specific versions.
- Concept and script
- In-house production
- Channel-specific variants
- Testing and learning
Pardo 1927 · Product and story
Grupo Stop · Community and trust
“A campaign improves when we connect what the ad says with what happens after the click.”
Social Ads projects
Social platforms, creative and business objectives in action.
Success stories connecting media, creative and business: from awareness to leads, bookings and B2B demand.
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Social Ads · Awareness
Ebel
Facebook and Instagram campaigns to expand global visibility and reach key markets.
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TikTok · Social Ads · Leads
Carnet Jove
Channel, content, influencers and lead generation to connect with a young audience.
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Paid Media · Conversion
Cebado
Creative and media working together to turn attention into bookings.
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Meta · Google · Leads
Grupo Stop
Locally targeted Meta and Google campaigns to generate leads and support sales across the centres.
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B2B · Social Ads
IoT Solutions World Congress
Social Ads and inbound marketing to attract attendees and sponsors to professional events.
↗Relationships built over time
Brands that are part of Karmina’s experience.
A selection of agency clients across different specialisms. The projects above show specific media and campaign work.
The team that makes it possible
Specialists in media, content and conversion.
Pep and the team connect performance, Social Media and account coordination. Each project brings together the specialists it needs.
Meet the whole teamPep Casas
Ads Specialist
Laura Sabio
Social Media Manager
Jonan Basterra
Social Media & Account Director
Roger López
Account Executive
Daniel Mallén
Operations Manager
A good project starts with a good question
What should your Social Ads achieve?
Tell us what you sell, which campaigns are running and what you want to improve. We can start with an audit, a campaign or ongoing management.
Prefer to get straight to the point?Email proyectos@agenciakarmina.com or call +34 638 288 746.