Creative agency · Campaigns · Spots · Production
We create advertising campaigns, television spots and audiovisual content for brands that want to make their mark. From strategy and creative concept to filming, post-production and launch.
Your campaign and audiovisual production agency
We run campaigns. Ads. TV commercials. And all the pieces a brand needs to get out into the world.
At Karmina, we connect strategy, creative concept, copy, and art direction with our photography, production, and editing team. We conceive the campaign and bring it to its final adaptation.
We produce for television, online video, social media and digital media. From script to casting, from filming to editing, from the main spot to the formats each channel needs.
Get to know the team ↗Creativity, production and activation · One team
From the initial conversation to the launch day. We connect strategy, art direction and the audiovisual team to ensure every decision adds to the same idea.
Thinking about the campaign
We found the concept that connects the business objective with a relevant story. We defined the message, tone, and visual universe before starting filming.
Making it a reality
We coordinate pre-production, photography, and filming with our own equipment. We take care of the lighting, the product, and every shot to bring the creative direction to the final image.
Prepare her to go out
We built a system of pieces for each channel and connected creativity, publishing, and performance from the very first briefing.
Do you have a campaign in mind? We design the team, scope, and deliverables with you.
The ideaCreative and art direction
Before turning on the camera, we give the campaign our own unique look. The concept, the script, the color, the light, and the casting build the world of the brand.
We concretize this in a visual proposal and a production plan. In this way, each shot responds to an idea and each piece speaks the same language.
Pans & Company · View the campaign ↗Every campaign starts with a look
This is how we build a campaign
The same creative direction, from the first briefing to the final format.
We listen to the brand, understand its audience, and define the concept, message, and script.
Strategy · Creativity · Art DirectionWe prepare the shooting, coordinate the team, and shape the spot with image, editing, sound, and motion.
Pre-production · Shooting · Post-productionWe adapt the campaign to each medium and connect publication, activation and learning.
Versions · Launch · Follow-upOn screen · Pans & Company
The Redondos of Pans & Company · creativity, product and audiovisual language.
Discover how we work on the Redondos campaign ↗Internship recognized internationally
In 2026, three projects by Karmina were distinguished at The Communicator Awards. The recognition celebrates both creative direction and the ability to turn an idea into a brand, community, and content.
Excellence and Distinction in social video, community building, and visual identity.
A Very Round Launch
Social Video · Food & Drink
Social Media Challenge
Best Community Building & Engagement
Complete Branding & Visual Identity
Logo · Corporation or Business
The track record also includes previous recognitions for projects for Orange and UDON.
See the news and the awarded projectsCreativity that goes further
We produce the pieces, plan where they will be displayed, and learn from the response. All connected to your brand's goal.
One main spot and a family of content with the same idea: television ads, online video, reels, stories, photography and graphic pieces.
The result: a campaign ready for every screen.
We connect the calendar, channels, and media plan. We adapt the message to each audience and coordinate organic publishing and paid media campaigns.
The result: a distribution with intent.
We analyze what captures attention and what generates response. We test messages, openings, and versions to adjust the pieces and the investment during the campaign.
The result: learnings that turn into action.
Success stories · Campaigns
Projects where creativity, design and production work on the same idea.
From conceptualization to festivals and retail outlets: branding, content and a website for a growing project.
↗An integrated campaign for Redondos: from the creative concept to the audiovisual pieces, channel adaptation and activation.
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Book Mode: creative concept and production of a summer campaign that turns reading into a way to disconnect.
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SummerWithFreshly: a campaign with platform language and content designed to connect with the community.
↗The team that makes it possible
Creative direction, design and audiovisual production work together to ensure that the concept is maintained in every image, piece and format.
Getting to know the entire team
Creative Director
Senior Designer
Graphic Designer
Videographer
Videomaker
Senior Graphic Designer
The gaze behind the camera
Frame, light, movement, and rhythm build the way a brand is perceived. Our audiovisual team works alongside creativity and design to bring that intention from the moodboard to the final piece.
A good project starts with a good conversation
You don't need to have everything figured out. Tell us your goal, the pieces you envision, the release date, and, if you have one, an approximate budget.
Before we begin
Yes. We work internally on the strategy, the concept, the art direction, the design, the photo and video production, the post-production and the adaptations. We can also accompany the launch, the Social Ads and the promotion. The scope is determined by the proposal.
Yes. We have our own photo and video team within Karmina, connected with the creative and design profiles from the start of the project.
No. We can help you define the challenge and develop the concept from scratch. If you already have an idea, a script or a campaign underway, we agree on what stage we can contribute.
Depending on the scope, we work on the concept, the script, the moodboard, the storyboard, and the production plan. Pre-validation allows us to align the tone, aesthetics, message, and needs of each piece.
It depends on the concept, the shooting days, the locations, the casting, the post-production and the number of deliverables. After the briefing, we set a budget and a timeline with review milestones. The investment in media is identified separately when it is part of the project.
We agree on a matrix of deliverables: the main piece, cuts of different lengths, vertical, square or horizontal versions, photographs, graphics, subtitles and adaptations by language or channel when required.
The proposal specifies the review rounds and approval milestones. We also agree on the use of images, music, and materials across channels, territories, and durations. The delivery of raw or editable files is explicitly defined in the scope.
Yes. We can connect the campaign with digital marketing, social ads, and community management: publishing, distribution, boosting, and monitoring results according to the agreed objectives.