Business plans and communication
We develop the business model, the value proposition, and the communication plan with shared goals and priorities.
- Business model and growth
- Positioning and value proposition
- Communication plan and priorities
Strategy and Business · Consulting
Decisions that move
your business forward.
We work with management to define where to grow, what to transform, and how to explain it. With the experience of those who lead the agency and the team to bring each decision to fruition.
Barcelona · Madrid · Buenos AiresBusiness · Communication · Technology · Reputation
The perspective of an agency · Since 2015
Marketing and communication with a business perspective.
Karmina is a marketing and social media agency that connects communication strategy with business objectives. We work with CEOs and management teams to define priorities, guide decisions, and turn them into action plans.
We combine experience in business management with specialists in marketing, communication, and technology. This vision allows us to accompany organizations from planning to implementation.
Get to know Karmina ↗Where we can contribute
Leadership questions rarely fall within a single specialty.
A business decision can change the positioning. A technological integration can transform the operations. A crisis can test the entire organization. We work on those connections.
Profitability of digital businesses
We analyze revenue, costs, acquisition and retention to identify improvements in profitability.
- Revenue, costs and contribution
- Attraction, conversion and recurrence
- Investment scenarios
Technological advice and AI
We evaluate AI tools and solutions, define pilot tests, and support their adoption.
- Current processes and tools
- Use cases and pilot tests
- Adoption, supervision and training
Prevention and crisis plans
We develop risk maps, communication protocols, and spokesperson training.
- Risks and scenarios
- Protocols and spokespersons
- Simulations with the team
PR and institutional relations
We defined the corporate narrative and an agenda for relations with the media, institutions and allies.
- Report and public positioning
- Map of interlocutors
- Alliances and relationship agenda
Purpose, CSR and ESG
We define the purpose, prioritize CSR initiatives, and communicate ESG progress with evidence.
- Purpose and internal culture
- Initiatives of social responsibility
- Communication with evidence
Consulting services
The scope is defined by the challenge that lies ahead of you.
From reviewing a value proposition to accompanying a change that affects the entire organization. We agree on what we need to solve, what work it involves, and what should be left in the hands of the team.
Business plans and growth
Markets, business model, offer and development scenarios.
Positioning and value proposition
What the company brings, to whom and why it should be chosen.
Communication plans
Audiences, messages, channels, resources and calendar.
Digital profitability
Margins, acquisition costs, conversion and repeat business.
Business and marketing strategy
Connection between supply, demand and the sales process.
Technological advice and AI
Evaluation of solutions and criteria for their adoption.
Internal communication and change
Teams that understand what is changing and what is expected of them.
Prevention and crisis plans
Scenarios, protocols and preparation of spokespersons.
Reputation and public relations
Corporate reporting and relationships with relevant audiences.
Institutional relationships and partnerships
Interlocutors, encounters, and spaces of participation.
Purpose and social responsibility
Commitments and initiatives connected with activity.
ESG communication
Explain progress and goals with verifiable information.
Experience that enters the project
We know the work that comes after the recommendation.
We have been working with companies, institutions, and their teams since 2015. That experience allows us to evaluate a decision based on what it will require to put it into action.
Involved director
The people who manage also sit down to work.
The project has a business-savvy interlocutor who participates in the decisions and coordinates the necessary specialists.
Shared knowledge
The criteria are formed through working with different organizations.
Experience in different sectors, business models, and contexts helps formulate better questions and recognize what requires a unique response.
The entire agency
We support you throughout the process.
Brand, creativity, communication, PR, marketing, data and technology are incorporated into the project when needed, with a shared direction.
Business plans and communication
We develop business plans and communication strategies.
We develop business plans that concretize the market, the value proposition, the revenue model, and the necessary resources. We define objectives, priorities, and scenarios to guide management decisions.
We connect the business plan with a communication plan that establishes audiences, messages, channels, and a timeline. We specify the actions, resources, and responsible parties so that the team can implement it.
- Business model
- Value proposition
- Positioning
- Communication plan
Profitability of digital businesses
We analyze and improve the profitability of digital businesses.
We review what happens between the investment to attract a customer and what that customer brings to the business. We relate revenue, costs, conversion, retention, and operational factors to identify where value is being generated and where it is being lost.
With the available information, we build scenarios to decide what should be corrected, maintained, or tested before investing further. The follow-up relies on indicators that management and teams can interpret in the same way.
- Revenue and costs
- Contribution margin
- Customer acquisition and retention
- Investment scenarios
Technological advice · Karmina AI Studio
We advise on technology and artificial intelligence.
We conduct a diagnosis of processes, data, and tools to identify where technology and artificial intelligence can add value to the business. We evaluate which solutions to incorporate based on their usefulness, cost, and compatibility with the team's operational processes.
We review tools, data, and processes with their responsible parties. We compare solutions and define limited tests, evaluation criteria, and the conditions for adopting them. Training, supervision, and internal communication are part of the project.
When it is necessary to develop or integrate a solution, we connect the advice with Karmina AI Studio and the capabilities of the Karmina ecosystem.
- Diagnosis of processes
- Selection of solutions
- Pilot tests
- Adoption and training
Prevention and crisis plans
We design prevention plans and crisis communication plans.
We develop risk maps and crisis communication plans to prepare the organization for operational incidents, public controversies, or sensitive internal decisions. We define scenarios and response protocols with direction and the involved teams.
The plan specifies who triggers the protocol, how the information is collated, who approves messages, and which audiences need a response. We train the spokespeople and test the coordination through simulations with the team.
- Risk map
- Responsibilities
- Spokespeople
- Simulations
PR and institutional relations
We develop PR strategies and institutional relations.
We help define the role the organization wants to play in its sector and which stakeholders it needs to know. We work on its corporate narrative, the positioning of its spokespeople, and an agenda for relations with the media, associations, institutions, and other relevant audiences.
We translate that strategy into conversations, meetings, alliances, and spaces for participation with continuity. Our relationship with the press is coordinated with this vision so that each public intervention has a purpose and a context.
- Map of interlocutors
- Corporate narrative
- Alliances
- Agenda of relations
Purpose · CSR · ESG communication
We define corporate purpose, CSR and ESG communication.
We help the organization define its purpose and recognize which commitments make sense for its activities, its teams, and its environment. From there, we prioritize social responsibility initiatives and work on how to involve the people who will make them possible.
In ESG communication, we order the reporting and the evidence with the people responsible for each matter. We explain the actions, the progress, and also what remains to be resolved, in a language that can be supported by facts.
- Purpose
- Commitments
- Internal activation
- Evidence
“Managing our own businesses forces us to connect each idea with the decisions that make it viable. Karmina is an ecosystem of companies: we share that experience to help other teams grow, transform, and bring their plans to life.”
How we work with you
The plan is being built with those who will make the decisions.
The methodology combines discussions with management, analysis, and work with the teams. We adjust the depth and support to the scope of the project.
Getting into the business
The first task is to ask the questions that the briefing still does not answer.
We sit down with management and with the people who know the business: how it is sold, where time is wasted, what concerns customers and what decisions are pending. We review the available data and what the company is explaining internally and externally.
- Conversations with the responsible parties involved.
- Review of commercial, financial and communication information.
- Shared diagnosis and questions to be resolved.
Putting options on the table
A recommendation must explain what choosing it entails.
We compare alternatives with the team: opportunity, investment, effort, risks, and dependencies. When information is lacking to make a decision, we propose how to obtain it or what to try on a small scale.
- Scenarios that can be compared.
- Explicit hypotheses and information needs.
- Criteria for choosing and also for discarding.
Agreeing on an acceptable plan
The plan must fit into the reality of the company.
We determine what needs to change, in what order and with what resources. We work with the people who will have to implement it to agree on responsibilities, deadlines, and how the progress will be evaluated.
- Business goals and priorities.
- Road map with responsible people and a schedule.
- Budget, departments and indicators.
Working with the team
We continue the conversation when the work begins.
We coordinate the project with the internal team and add Karmina’s expertise to the needs of each initiative: branding, communication, PR, marketing, data or technology. The person leading the project maintains the context and connects the decisions.
- Work sessions and coordination.
- Specialists incorporated according to needs.
- Training and documentation for the team.
Returning to the decisions
Reviewing the plan is also part of the plan.
We reserve a space to read results, resolve blockages, and adjust priorities. We contrast what we expected with what is happening, and we agree on what changes, who takes on them, and when we will review them.
- Follow-up on progress and results.
- Review of assumptions and new opportunities.
- Documented decisions and upcoming commitments.
Case studies
Experience is demonstrated through hard work.
Six projects by Karmina and its ecosystem: strategy, transformation, communication, and brands you know.
EST.2015
AI Director Plan · Utopiq
Terrassa City Council
Diagnosis, participation and governance to build the AI Master Plan. A project by Utopiq within the Karmina ecosystem.
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Digital communication
Aena
Strategy and communication in a highly complex environment.
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Event and branded experience
Planet DeAgostini
An immersive experience at the Circuit de Catalunya to activate collections, creators, and conversation.
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Strategy, content, and paid media
Sapporo
We launched and established an iconic Japanese brand's digital presence in Spain.
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Social media and influencers
Amazfit
More than 19 million impressions and a community that grew by 49%.
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Creativity and integrated campaign
Pans & Company
Concept, art direction and production for a campaign recognizable across all channels.
↗Relationships that are built
Karmina's experience is built through working with different companies.
Brands and organizations with which the agency has worked in various specialties. Each relationship provides knowledge about a sector, an organization, and a way of doing business.
The people who sit with you
Experience leading companies, teams, and projects.
Those who lead Karmina and its areas bring their expertise to the project. We bring together experience in business, communication, finance, operations, and technology based on what the organization needs to solve.
Getting to know the whole team ↗Arnau Sanz
CEO and Partner
Ignasi Llorente
Partner Director
Martina Díaz
Finance & Business Director
Daniel Mallén
Operations Manager
Alex Jankelevich
Business Development
Jonan Basterra
Social Media & Account Director
Laura Sabio
Social Media Manager
Let's talk about your business
Tell us what stage your company is at.
Leave us your details and we’ll talk. The first conversation will serve to get to know the context and see where we can contribute.
You can also write to us directly.proyectos@agenciakarmina.com
638 288 746
638 288 746