Audit and roadmap
A clear starting point for a meaningful presence.
- Profile, audience and competitors
- Positioning and tone
- Objectives and editorial plan
TikTok agency · Barcelona · Madrid
We are a specialist TikTok agency with a team in Barcelona and Madrid. We support brands across Spain with strategy, content, community management, customer service, campaigns and activations. We connect what you publish with what you want to achieve.

TikTok · Karmina
Karmina has managed TikTok since 2018. We support brands and businesses with strategy, creative, content and channel management, working with influencers and creators to connect with each community.
We bring more than ten years of social media experience, over 500 accounts managed and more than €50 million in advertising investment managed. This agency experience informs native content, community, customer care and TikTok campaigns with clear objectives.
The service, end to end
One channel, many ways to connect. We bring together the skills your brand needs, from the first idea to a customer conversation.
A clear starting point for a meaningful presence.
Publish, listen and participate with your brand’s voice.
Ideas built for each format and produced in-house.
Turn messages and comments into helpful answers.
Give ideas reach and connect campaigns with business goals.
Give your community a reason to participate.
TikTok services
One channel, many ways to connect. We bring together the skills your brand needs, from the first idea to a customer conversation.
Audit, objectives, audiences, positioning and roadmap.
Content pillars, tone, calendar and approval processes.
Publishing, listening, moderation and daily conversations.
Direct messages, enquiries and issue escalation.
Scripts, filming, editing, subtitles and versions.
Storytelling, design and interaction to explain and connect.
Planning, creative, activation and campaign optimisation.
Selection, briefing, coordination and usage rights.
Launches, collaborations and participatory experiences.
Live content and edits that extend the experience.
Bio, pinned videos, links, assets and access organised.
Content, community, conversations and business results.
Strategy · Content · Community · Ads
Karmina brings together media, content, design, data and operations specialists to give every campaign continuity.

Strategists, community managers, creatives and media specialists working with your team.

Scripts, design, filming and editing to produce distinctive content and adapt each idea to its format.

We read reach, engagement, conversations and results to refine content, management and campaigns.
Social Media Tools
Planning, listening, design and video. We connect specialist tools to support your content and the day-to-day management of your account.


Data Driven Marketing
We connect spend, ads, conversions and CRM to understand TikTok performance. CPA, ROAS and lead quality are defined using comparable sources and periods.
We compare attribution with sales and margin. For lead generation, we track which contacts become opportunities. Each review ends with a decision: maintain, test, adjust or scale.
We configure campaigns in TikTok Ads Manager with tailored objectives, audiences, budgets and creative. We analyse spend, CPM, CTR, CPC, CPA, ROAS, video retention and conversion to decide what to test and scale.
Conversion content · In-house production
We produce concepts, hooks, scripts, TikTok videos, carousels and UGC to explain an offer, address an objection or prompt a decision. Every variant has a hypothesis.
As a Social Media agency, we connect organic content and ads through a consistent voice. Campaign findings inform the next brief: new angles, tests and channel-specific versions.
In-house production
Strategy, filming, design, editing and adaptations come together in one team. Each brand can react sooner, publish better and build its own voice in every channel.
Explore the full portfolio



Four brands, four voices. Swipe to explore
Relationships built over time
A selection of brands from Karmina’s experience across different specialisms.












People, purpose & performance
We work as an extension of your team: bringing strategic thinking, creative craft and hands-on production from Barcelona, Madrid and Buenos Aires.

A good project starts with a good question
Tell us about your profile, what your team needs and what you want to change. We can start with strategy, channel management, a campaign or an activation.
TIKTOK, WITH A CLEAR PLAN
Strategy, content and campaigns: how we work with businesses in Barcelona, Madrid and across Spain.
A specialist TikTok agency connects strategy, content, community and advertising with a brand’s objectives. At Karmina, we start by understanding the business, its audience and the role of the channel: awareness, consideration, lead generation or sales support.
We define editorial pillars, produce vertical video, manage conversations and coordinate campaigns and creators. We have managed TikTok since 2018, giving every publication a place in a shared strategy.
Yes. From Barcelona and Madrid, we support companies that need a team to develop their TikTok presence. We coordinate strategy, scripting, production, community management and campaigns with each brand’s stakeholders.
The work plan defines contacts, schedules, approvals and filming needs. We combine in-person meetings and production when required with coordinated remote work throughout the project.
We work with brands across Spain, whether they serve a local audience or want to reach communities in different regions. We adapt language, cultural references and content proposals to each market and community.
Location alone does not determine the strategy. We look at where the audience is, what the company sells and how it serves demand before deciding what to produce, where to run campaigns and which outcomes to measure.
Management can include a profile audit, strategy, editorial planning, scripting, filming, editing, publishing, moderation and reporting. Scope follows the team’s resources and the brand’s needs, with frequency and deliverables defined in the proposal.
TikTok Ads complements organic activity with paid campaigns. We plan audiences, investment and creative assets, and assess retention, CTR, CPC, CPA or ROAS according to the objective. Content and advertising insights inform the next decisions.
We select influencers and creators for brand fit, video style, audience and campaign objectives. We look beyond follower counts to consider how convincingly a creator can explain the product.
We coordinate briefs, proposals, production, approvals and usage rights. TikTok One can support that collaboration; we also connect UGC assets with Spark Ads amplification when the necessary authorisations are in place.
Yes. We can help organise accounts, assets and permissions in TikTok Business Center, incorporate Symphony into creative ideation and adaptation, and support TikTok Shop preparation and its connection with content and creators.
Scope depends on tool requirements, market and account availability. We define responsibilities, access and material review before activation. For Shop projects, we also coordinate the catalogue, customer service and commercial operations with the brand’s team.
The budget depends on scope: strategy, production volume, community management, campaigns, collaborations and filming needs. We itemise services and advertising or creator budgets so the proposal supports an informed decision.
Tell us what your business sells, how its TikTok account is performing and what you want to achieve. We propose priorities, deliverables and reporting based on an initial baseline and agreed objectives, without promising outcomes that cannot be guaranteed.