TikTok agency · Barcelona · Madrid

Specialist TikTok
agency

  • TikTok
  • Vídeo
  • LIVE
  • Community

We are a specialist TikTok agency with a team in Barcelona and Madrid. We support brands across Spain with strategy, content, community management, customer service, campaigns and activations. We connect what you publish with what you want to achieve.

Barcelona · Madrid · Buenos AiresStrategy · Content · Community · Ads

Karmina has managed TikTok since 2018. We support brands and businesses with strategy, creative, content and channel management, working with influencers and creators to connect with each community.

We bring more than ten years of social media experience, over 500 accounts managed and more than €50 million in advertising investment managed. This agency experience informs native content, community, customer care and TikTok campaigns with clear objectives.

2018managing TikTok
+10years in social media
+500accounts managed
+50 M€in Ads investment managed

The service, end to end

Everything your brand can do on TikTok.

One channel, many ways to connect. We bring together the skills your brand needs, from the first idea to a customer conversation.

Strategy

Audit and roadmap

A clear starting point for a meaningful presence.

  • Profile, audience and competitors
  • Positioning and tone
  • Objectives and editorial plan
Tell us your challenge ↗
Community

Community management

Publish, listen and participate with your brand’s voice.

  • Calendar and publishing
  • Moderation and listening
  • Comment management
Tell us your challenge ↗
Content

Videos, LIVE and carousels

Ideas built for each format and produced in-house.

  • Concepts, scripts and design
  • Vertical filming and editing
  • Series and adaptations
Tell us your challenge ↗
Conversations

Customer care

Turn messages and comments into helpful answers.

  • Protocols and responses
  • Issue escalation
  • Coordination with your team
Tell us your challenge ↗
Investment

TikTok Ads

Give ideas reach and connect campaigns with business goals.

  • Audiences and creative
  • In-Feed, Spark Ads and video
  • Measurement and optimisation
Tell us your challenge ↗
Activations

Creators and experiences

Give your community a reason to participate.

  • Collaborations and UGC
  • Launches and participation
  • Event coverage
Tell us your challenge ↗

TikTok services

TikTok services for brands across Spain.

One channel, many ways to connect. We bring together the skills your brand needs, from the first idea to a customer conversation.

Strategy · Content · Community · Ads

Strategy, creative and management in one team.

Karmina brings together media, content, design, data and operations specialists to give every campaign continuity.

Karmina team analysing advertising campaigns
People+50 professionals

A team that understands your brand.

Strategists, community managers, creatives and media specialists working with your team.

Campaign production by Karmina
ExperienceSince 2015 · +1,200 companies

Production for TikTok’s pace.

Scripts, design, filming and editing to produce distinctive content and adapt each idea to its format.

Karmina team working with technology and content in the office
TechnologyTikTok Analytics · Ads Manager

Data to decide the next step.

We read reach, engagement, conversations and results to refine content, management and campaigns.

Social Media Tools

The tools behind your TikTok.

Planning, listening, design and video. We connect specialist tools to support your content and the day-to-day management of your account.

Metricool
MetricoolPlanning and analytics
Hootsuite
HootsuiteManagement and listening
Loomly
LoomlyCalendar and collaboration
Canva
CanvaContent design
Descript
DescriptEditing and subtitles
Runway
RunwayVideo production

Data Driven Marketing

From platform data to business results.

We connect spend, ads, conversions and CRM to understand TikTok performance. CPA, ROAS and lead quality are defined using comparable sources and periods.

We compare attribution with sales and margin. For lead generation, we track which contacts become opportunities. Each review ends with a decision: maintain, test, adjust or scale.

We configure campaigns in TikTok Ads Manager with tailored objectives, audiences, budgets and creative. We analyse spend, CPM, CTR, CPC, CPA, ROAS, video retention and conversion to decide what to test and scale.

  • Tailored dashboard
  • Channels + business
  • Shared definitions
  • Actionable decisions
Discover Dashboard Builder ↗
View of a Karmina AI Studio corporate dashboard with simulated data
Example Karmina AI Studio corporate dashboard · simulated data.

Conversion content · In-house production

Creative is part of performance.

We produce concepts, hooks, scripts, TikTok videos, carousels and UGC to explain an offer, address an objection or prompt a decision. Every variant has a hypothesis.

As a Social Media agency, we connect organic content and ads through a consistent voice. Campaign findings inform the next brief: new angles, tests and channel-specific versions.

  • Concept and script
  • In-house production
  • Channel-specific variants
  • Testing and learning
Meet our Social Media agency ↗
Pardo 1927 piece featuring a creator presenting the product Pardo 1927 · Product and story
Grupo Stop piece featuring a person welcoming the community Grupo Stop · Community and trust
Pardo 1927 and Grupo Stop · content produced by Karmina to connect brand, message and action.

TikTok One · Influencers and creators

Creators who understand your brand and their community.

We connect brands with influencers and creators through TikTok One. We select profiles for brand fit, creative language, audience and objectives, and build collaborations around a clear idea.

We manage briefs, coordination, production, approvals and usage rights. We connect organic content, UGC and Spark Ads amplification with the necessary authorisations.

  • Creator selection
  • Briefing and production
  • Rights and authorisations
  • Campaign measurement
Let’s discuss your project ↗

Availability and requirements depend on market and account. TikTok One ↗

TikTok One↗
TikTok One · Official image de TikTok
Official image · TikTok One

TikTok Symphony · AI creative

More creative versions, guided by your brand.

We bring TikTok Symphony into the creative process to explore ideas, generate variants and adapt video assets. Technology speeds up production; our team provides strategy, scripting and creative direction.

We review messaging, imagery, voice, captions and rights before activation. We test hooks and versions, read the response and turn learning into the next brief.

  • Ideation and scripting
  • Variants and adaptations
  • Human review
  • Creative testing
Let’s discuss your project ↗

Availability and requirements depend on market and account. TikTok Symphony ↗

TikTok Symphony Creative Studio↗
TikTok Symphony Creative Studio · Official image de TikTok
Official image · TikTok Symphony Creative Studio

TikTok Business Manager · Business Center

TikTok connected to your business.

We organise TikTok’s connection to your TikTok Business Center and the assets your team needs. Your company retains ownership and each collaborator receives appropriate access.

We review permissions, ad accounts and connections to coordinate publishing, customer care and campaigns. We support your team when issues arise.

  • Ownership and assets
  • Roles and access
  • Pixel, Events API and catalogues
  • Issue support
Let’s discuss your project ↗
TikTok Business Center↗
TikTok Business Center · Official image de TikTok
Official image · TikTok Business Center

TikTok Shop · Social commerce

From discovery to purchase, within TikTok.

We support your TikTok Shop setup: eligibility review, business identity, documentation, catalogue and connections to your commerce ecosystem.

We coordinate product content, affiliate creators, LIVE and campaigns with your team. We review sales, conversion and margin, and connect customer care with shop operations.

  • Setup and catalogue
  • Affiliate creators
  • Video and LIVE shopping
  • Sales and profitability
Let’s discuss your project ↗

Availability and requirements depend on market and account. TikTok Shop ↗

TikTok Shop↗
TikTok Shop · Official image de TikTok
Official image · TikTok Shop

TikTok · Karmina

Your partner for growth on TikTok.

A team by your side to connect strategy, content, creators and TikTok Ads. We support you from the first brief through production, activation and performance analysis.

We coordinate your TikTok ecosystem: Business Center, One, Symphony and Shop, with shared objectives, clear responsibilities and operations connected to your business.

  • Strategy and activation
  • Cross-channel creative
  • Measurement and signals
  • Ongoing optimisation
Let’s discuss your project ↗

TikTok Marketing Partners ↗

KARMINA × TikTok
Your next
move starts
on TikTok.
StrategyCreatorsContentPerformance
TIKTOK · SINCE 2018

In-house production

We turn brands into content creators.

Strategy, filming, design, editing and adaptations come together in one team. Each brand can react sooner, publish better and build its own voice in every channel.

Explore the full portfolio
Campaign content

Aena

View project ↗
Brand content

Sapporo

View project ↗
Brand in motion

Glow White

View project ↗
Campaign content

Pans & Company

View project ↗

Four brands, four voices. Swipe to explore

Relationships built over time

Brands that are part of Karmina’s experience.

A selection of brands from Karmina’s experience across different specialisms.

Danone
Rabat
Kawasaki
Honda
Orange
CaixaBank
Borges
Font Vella
Braun
DeLonghi
Salvat
DO Cava

People, purpose & performance

Talent shows. So does a close working relationship.

We work as an extension of your team: bringing strategic thinking, creative craft and hands-on production from Barcelona, Madrid and Buenos Aires.

Karmina team in Madrid
Barcelona · Madrid · Buenos Aires

A good project starts with a good question

What do you want your TikTok to achieve?

Tell us about your profile, what your team needs and what you want to change. We can start with strategy, channel management, a campaign or an activation.

Prefer to get straight to the point?Email proyectos@agenciakarmina.com or call +34 638 288 746.

TIKTOK, WITH A CLEAR PLAN

Frequently asked questions about our TikTok agency

Strategy, content and campaigns: how we work with businesses in Barcelona, Madrid and across Spain.

What does a specialist TikTok agency do?

A specialist TikTok agency connects strategy, content, community and advertising with a brand’s objectives. At Karmina, we start by understanding the business, its audience and the role of the channel: awareness, consideration, lead generation or sales support.

We define editorial pillars, produce vertical video, manage conversations and coordinate campaigns and creators. We have managed TikTok since 2018, giving every publication a place in a shared strategy.

Do you work as a TikTok agency in Barcelona and Madrid?

Yes. From Barcelona and Madrid, we support companies that need a team to develop their TikTok presence. We coordinate strategy, scripting, production, community management and campaigns with each brand’s stakeholders.

The work plan defines contacts, schedules, approvals and filming needs. We combine in-person meetings and production when required with coordinated remote work throughout the project.

Can you manage TikTok for businesses across Spain?

We work with brands across Spain, whether they serve a local audience or want to reach communities in different regions. We adapt language, cultural references and content proposals to each market and community.

Location alone does not determine the strategy. We look at where the audience is, what the company sells and how it serves demand before deciding what to produce, where to run campaigns and which outcomes to measure.

What does TikTok management include, and how does it work with TikTok Ads?

Management can include a profile audit, strategy, editorial planning, scripting, filming, editing, publishing, moderation and reporting. Scope follows the team’s resources and the brand’s needs, with frequency and deliverables defined in the proposal.

TikTok Ads complements organic activity with paid campaigns. We plan audiences, investment and creative assets, and assess retention, CTR, CPC, CPA or ROAS according to the objective. Content and advertising insights inform the next decisions.

How do you work with influencers, UGC and TikTok One?

We select influencers and creators for brand fit, video style, audience and campaign objectives. We look beyond follower counts to consider how convincingly a creator can explain the product.

We coordinate briefs, proposals, production, approvals and usage rights. TikTok One can support that collaboration; we also connect UGC assets with Spark Ads amplification when the necessary authorisations are in place.

Can you help with Business Center, Symphony and TikTok Shop?

Yes. We can help organise accounts, assets and permissions in TikTok Business Center, incorporate Symphony into creative ideation and adaptation, and support TikTok Shop preparation and its connection with content and creators.

Scope depends on tool requirements, market and account availability. We define responsibilities, access and material review before activation. For Shop projects, we also coordinate the catalogue, customer service and commercial operations with the brand’s team.

How much does a TikTok agency cost, and how do we start?

The budget depends on scope: strategy, production volume, community management, campaigns, collaborations and filming needs. We itemise services and advertising or creator budgets so the proposal supports an informed decision.

Tell us what your business sells, how its TikTok account is performing and what you want to achieve. We propose priorities, deliverables and reporting based on an initial baseline and agreed objectives, without promising outcomes that cannot be guaranteed.

Enviar CV Enviar brief Talk to Karmina