At Karmina, we have trained more than 5,000 professionals from over 500 organisations since 2015 in the strategic and responsible use of new tools and methodologies. We offer specialised training in multiple fields, including Artificial Intelligence, but also in key areas such as digital marketing, sales, design, public speaking and communication.

Our methodology combines theory and practice with an applicable 100% approach. It is not just about learning knowledge, but about generating a cultural change that allows teams to be more productive, creative and efficient without losing sight of their values and objectives. In our trainings we bring our experience as an agency: specialised consultants, client results, real material used in campaigns, agency paid tools or campaign reports. The training courses can be subsidised and flexible in everything: online, face-to-face, by language, level or methodology.

This course provides a practical introduction to artificial intelligence (AI) and its integration into the workplace. You will learn how to apply the basic concepts of AI to optimise daily processes and tasks, thus improving productivity.

Recommended format: 5 sessions of 2 hours each / Classroom-based

Learning:

• Fundamentals of AI and its practical application in business.

• Efficient integration of AI in work processes.

• Key tools to boost productivity.

• Impact of AI on continuous improvement of tasks and processes.

This course teaches you how to integrate artificial intelligence (AI) into graphic design, improving creativity and efficiency. You will learn how to use AI tools to generate and modify images, as well as automate tasks, thus optimising your workflow.

Recommended format: 3 sessions of 2 hours each / Classroom-based

Learning:

• Practical use of AI in graphic design.

• Image creation and editing with AI.

• Automation of design tasks.

• Creation of visual content for social networks.

This course will teach you how to use artificial intelligence to optimise your SEO and SEM strategies. Integrate AI tools to improve web visibility, optimise advertising campaigns and automate key processes, maximising the performance of your digital strategies.

Recommended format: 3 sessions of 2 hours each / Classroom-based

Apprenticeships:

• Application of AI in SEO optimisation
• AI tools to improve SEM campaigns
• Automation of SEO and SEM tasks
• Data analytics and metrics with AI for more efficient decision making

TargetThis course is designed to teach you how to optimise advertising campaigns using performance marketing tools.

Recommended format: 5 sessions of 2 hours each / Classroom-based

Apprenticeships:

• Performance marketing strategies to improve advertising campaigns.
• Tools to optimise ROI in digital and traditional advertising.
• Analysis of key metrics to evaluate campaign performance.
• Targeting and personalisation techniques to improve advertising effectiveness.

TargetSpeaking is not synonymous with communicating. We only communicate when the audience we are addressing grasps the idea we want to convey. Public speaking is just one more tool in the field of communication. Learning to use it is not complicated if you know the basic techniques that will help you reach your target audience.

Recommended format: 6 sessions of 2 hours each / Classroom-based

Apprenticeships:

• Basic public speaking techniques
• Structure of the discourse
• Decalogue of good practices
• Useful resources for further learning

TargetService Design training offers a key methodology for organisations looking to create or improve their service offering, putting the customer (CX) and user experience at the heart of the strategy. This holistic approach encompasses all touchpoints (tangible and digital) to ensure a seamless and valuable experience.

Recommended format: 5 sessions of 4 hours each / Classroom-based

Apprenticeships:

• Use of design thinking: active listening, synthesis, prototyping and co-creation.
• Identification of pain points and opportunities for innovation.
• Designing internal processes and systems to support exceptional service.
• Optimising efficiency and creating a customer-centric culture.

• Ignasi Llorente (CEO Utopiq): Authority in ethics, legality and accountability in the implementation of AI. Creator of the first seal of responsible use in Catalonia.

• Arnau Sanz (CEO Karmina): Expert in integration of technologies, methodology, costs and operations in teams.

• Joan Marc: Advisor and consultant in strategy and communication for organisations, companies and administrations. 

• Martí Ruiz (CEO Agència Guinew): Expert in content creation in social networks with AI.

All our training courses in artificial intelligence are subsidised for companies through the training credits managed by FUNDAE (Fundación Estatal para la Formación en el Empleo).

This means that your company can train your team at no additional cost, The state makes credits available to all organisations to promote vocational training.

GROWTH DIRECTOR

We have more than 20 years of experience in corporate communications. Ignasi has been an associate professor at UPF in the Master's program in Institutional Communication and is the author of several books on scientific communication.

You already know us a little better, but if you want to know about the other services
check it out!

Dunder Mifflin Paper Company
B13867270

Barcelona
Carrer Aribau 171 5-2, 08036

Madrid
Calle de Méndez Álvaro, 9, Arganzuela, 28045

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