We lead Grupo Stop's digital marketing strategy

Grupostop, a leading chain of laser hair removal franchises, has trusted Karmina to lead its digital marketing strategy for more than two years.

This partnership has allowed Grupostop to take full advantage of multi-platform advertising campaigns, achieving remarkable results in terms of lead acquisition and sales increase.

CREATIVITY

Creative Conceptualization
Supervision and development
Copywriting
Art Direction

PRODUCTION

Audiovisual
Graph

COMMUNITY MANAGEMENT

Optimization of social media campaigns
Paid Media Management and Strategy

goals

Increase Brand Awareness
Extend brand awareness in Spain through effective segmentation.

Increase the sale of vouchers and sessions.
To increase sales of vouchers and hair removal sessions, increasing the loyalty of potential customers.

Expanding the database of potential customers
Capture more information on interested customers for future campaigns.

Generate qualified leads through Social Ads campaigns
Attract and convert interested users into potential customers through targeted social media advertising.

IMPLEMENTATION

We developed a detailed strategy that included paid campaigns on Google Ads and Facebook and Instagram Ads. These campaigns were designed with precise micro-targeting based on the geographic location of the centres and specific interests, which allowed for high personalisation and efficiency in capturing leads and sales.

The strategy implemented by Karmina resulted in a significant increase in the number of sales and brand recognition on a national level. Micro-targeting and campaign optimisation contributed to optimal conversion and a significant expansion of Grupostop's presence in the Spanish market.