We boost Surf City El Salvador's visibility on social media.

Surf City is an initiative of the Ministry of Tourism of El Salvador to promote tourism on the coast of the country through surfing. Karmina leads the digital management of the project, developing a strategy focused on increasing the notoriety and awareness of the project, as well as the digital coverage of surf events worldwide.

CREATIVITY

Creative Conceptualization
Supervision and development
Art Direction

PRODUCTION

Digital and audiovisual coverage of events.
Audiovisual
Graph

COMMUNITY MANAGEMENT

Real-time interaction with the audience.
Coordination of digital event coverage.
Paid Media strategy and management.

goals

Bringing the brand closer to its youth target.
Promote the interest of young surfers and attract international tourism to the coast of El Salvador.

Improve your social media presence and design to make them more attractive and viral.
Optimise Surf City's digital presence with a visual approach that appeals to fans of sporting events.

Collaborate with key influencers to ensure campaign success.
Working with leading figures in the world of surfing and tourism to amplify the reach of the project.

Obtain quality leads through social ads and acquisition campaigns.
Create paid campaigns that not only generate awareness, but also convert followers into potential visitors to the country.

IMPLEMENTATION

Karmina managed Surf City's end-to-end digital strategy, creating engaging content for social media and the blog, leading digital coverage of global surfing events and ensuring audience interaction. A dedicated team worked on-site to capture the best moments and stream them in real time.

Surf City El Salvador achieved greater global visibility in social and digital media. Coverage of the events was widely followed, and the interaction with the audience helped to improve the country's visibility as an international tourist destination.