UX optimisation of the MUN Kombucha website to improve the shopping experience and increase conversion.

MUN Kombucha is a brand of kombucha 100% natural and organic, committed to health and wellness. Through an innovative approach, the brand seeks to bring the kombucha to the public through a unique online shopping experience and a community around their healthy lifestyle.

CREATIVITY

UX Analysis

Proposals for improvement of the interface

Design of the site structure and navigation

WEB DEVELOPMENT

Implementation of web architecture changes

Optimisation of loading speed and mobile functionality

DATA ANALYSIS

Evaluation using heat maps and session recordings

Analysing user interactions on the site

Improved UX

We redesigned the homepage of the website, optimising its visualisation and usability. We implemented a cleaner and more attractive design, which invites you to explore more about the products and their philosophy. This has helped to increase user interaction and improve the conversion rate.

Optimisation of the purchasing process

We revised and simplified the checkout process to ensure a smoother and faster experience. By updating the payment gateway and integrating more popular payment methods, we improved the conversion rate and reduced cart abandonment.

Increased loyalty

We focused the subscription area to make it easier for users to receive MUN Kombucha on a recurring basis. Now, with just one click, they can receive their favourite products every month, which has led to a considerable increase in customer retention rate and repeat purchases.

Increased Product Visibility

We restructured the presentation of the products, highlighting the most popular options and adding clear and attractive descriptions. This has improved product visibility and allowed users to easily find what they are looking for, increasing direct sales from the website.