The ADECOSE foundation is an independent association that defends the interests of insurance brokers, founded in Madrid and it is a challenge for us to help them grow their digital strategy for their TikTok profile, @fundacionadecose.
Through its profile on Tik Tok we have been able to educate and raise awareness of financial terms among users, as well as involve people in the streets or by joining the most viral challenges on the platform. A varied content based on creating brand awareness.
Creative conceptualisation
Monitoring and development
Copywriting
Audiovisual
Graph
Definition and application of new shade
Real-time interaction with users
Promote the visibility of the ADECOSE Foundation.
To publicise its social, educational and cultural work through dynamic content on TikTok, bringing its values closer to new audiences and reinforcing its digital presence.
Building a young and committed community
Encourage interaction and create a fan base that connects with the Foundation's mission, promoting active participation in its initiatives and projects.
Strengthening the Foundation's coherence and digital identity
Align content with your purpose and key narratives, ensuring consistent, professional and humanised communication across all videos.
During these 4-5 years of working with the ADECOSE Foundation, we have developed a stable and evolving digital strategy, focused on bringing its social and educational values to new audiences. The management of its TikTok is based on an annual planning divided into phases: trend analysis, content definition, production, publication and continuous optimisation.
Throughout the year we carried out recurring organic content actions and two key campaigns with influencers: Global Money Week and Financial Literacy Week, where we coordinate related profiles, scripts, recordings and final dissemination. The project follows a timeline with monthly meetings, annual planning and intensive campaigns at key moments, ensuring consistency, impact and sustained community growth.
You can explore all the content we have created for the ADECOSE Foundation directly on its TikTok account, where we share financial education, social values and initiatives of the Foundation in a dynamic and friendly format. https://www.tiktok.com/@fundacionadecose?lang=es
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