We manage the weekly blog of the Provincial Council of Valladolid to boost its digital communication.

The Provincial Council of Valladolid promotes tourism in the province through content that highlights its heritage, culture and gastronomy. We manage its tourism blog, publishing a weekly article highlighting routes, experiences and local destinations, with the aim of strengthening its digital presence and attracting new visitors.

DIGITAL CONTENT WRITER

Photograph
Articles Editor

COMMUNITY MANAGEMENT

Publication of articles on the blog

goals

Boosting the province's tourist visibility
To create weekly contents that highlight Valladolid's heritage, culture, nature and gastronomic offer, reaching new audiences.

Improve the digital positioning of the destination
Publish SEO-optimised articles that help increase organic traffic and position Valladolid as a tourist reference.

Creating a coherent and engaging narrative
Maintain a clear editorial line that connects with travellers, transmitting the value of local experiences and reinforcing the identity of the territory.

Increasing public interest and interaction
Designing content that inspires users, encourages them to search for tourist information and increases the intention to visit the province.

IMPLEMENTATION

The project began in 2024 with the creation of an annual content plan for the Valladolid Provincial Council's tourism blog, which is then reviewed and approved on a monthly basis according to the needs of the territory. The production of photos is carried out in a flexible way: we visit different locations as each article requires, capturing real and current images that enrich the content. With this material we write a weekly article optimised for SEO, focusing on routes, heritage, gastronomy or local experiences.

The process follows a continuous timeline: monthly planning, compilation of images, writing, revision and publication on the blog. All of this guarantees up-to-date, visual content that is consistent with the province's tourism strategy.