Raising awareness of BrewDog on the Spanish market 
To increase the brand's visibility in Spain, presenting its craft spirit and positioning it as a reference among craft beer lovers. 

Boosting the digital presence of the Barcelona venue 
Generate attractive content that brings the atmosphere, offers and experience of the bar closer to new users and potential customers. 

Building an active community in networks 
Encourage interaction on Instagram and Facebook with content that is close, dynamic and aligned with the BrewDog style. 

Strengthening brand recognition 
Create a consistent narrative that showcases the values, irreverence and quality of BrewDog beers. 

Connecting with young and urban audiences 
Adapt the tone and formats to reach users looking for new experiences in leisure, gastronomy and craft culture. 

IMPLEMENTATION

The project started between May and June with the challenge of bringing BrewDog to the Spanish public and give visibility to its Barcelona location. We created a brandbook with a new visual identity for networks, adapted to the brand's urban and creative style. We defined new lines of content, incorporating AI creatives, attractive photographs and videos of street interviews to connect with the community in a direct and spontaneous way.

Throughout these months we have managed the publication of content on Instagram and Facebook, reviewed metrics to adjust the strategy and sent regular reports with analysis and proposals for improvement. All of this has allowed us to build a solid digital presence, close and coherent with the spirit of the company. BrewDog. Original and elegant content was created for all of Hobby Flower's social media channels, aligned with its new design approach, and email marketing and social ad campaigns were managed. These efforts captured the audience's attention and generated quality leads.